The New JEWEL Movement (NJM) was established on 11 March 1973 as an alliance of (1) the Joint Endeavor for Welfare, Education, and Liberation (JEWEL); (2) the Organization for Revolutionary Education and Liberation (OREL); and (3) the Movement for Assemblies of the People (MAP). The party's manifesto was largely drafted by MAP's prominent intellectual,
Franklyn Harvey, who had been influenced by the writings of
C.L.R. James. In its early days, Bishop described the NJM as "a political party aimed at raising consciousness and taking political power if the accepted processes didn’t allow for electoral change." The
New Jewel newspaper, the party's principal publication, featured the motto: "Not Just Another Society – But a Just Society; Let Those who Labour Hold the Reins." From 1973 to 1979, the NJM functioned as an opposition party. During those years, the country's political situation became increasingly polarized and violent. For the
1976 general election, the NJM forged an electoral coalition, known as the People's Alliance, with the
Grenada National Party and United People's Party. However, the coalition lost to
Prime Minister Eric Gairy's ruling
Grenada United Labour Party. Many international observers branded the 1976 election as fraudulent. In the late 1970s, the NJM became more militant and formed the National Liberation Army (NLA), also known as "the 12 Apostles". == Revolution ==