Following the release of her fifth studio album,
Zig (2023), Poppy collaborated with the American bands
Bad Omens and
Knocked Loose on the two successful singles "
V.A.N" and "
Suffocate" respectively in 2024. Shortly after, she revealed the cover art to a new solo single on her Instagram account. It was later announced one day before its release. The song was co-written by Stephan Harrison, the former member of the American rock band
Fever 333, who previously collaborated with Poppy on her 2019 single "
Scary Mask" from her second extended play,
Choke, and was produced by
Bring Me the Horizon's former member
Jordan Fish. The song's visualizer was directed by Sam Cannon, and it has been compared by Hesher Keenan of
MetalSucks to
Alice in Wonderland due to the way Poppy was dressed, and the keyhole aesthetic. == Composition ==