After releasing his previous collaboration album with his group, Zoo Life, in December 2009, Big Bad 4-0 began plotting to release his next album, titled
New World Agenda. It was originally slated for a late summer 2010 release, but was pushed back as more singles were released. Being his first studio album since 2003's
The Jakal, this meant that he would need to develop a "buzz" for the album, but after numerous encounters with rappers
Rick Ross,
Plies,
Lil Wayne,
Birdman and
Tyga, as well as an ongoing battle with over a supposed gang injunction against the Colton Police Department, he had the confidence to release two singles for the album to date. Major labels began to take note of this, and eventually, 40 Glocc managed to land a deal with
Fontana Distribution, in distributing his Zoo Life Entertainment brand, as well as releasing the album on the label. ==Singles==