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New York Crusade (1957)

The New York Crusade was a major evangelistic campaign conducted in 1957 in New York City by Billy Graham. It was preceded by two years of preparation and lasted from May 15 to September 1. It was the largest evangelistic campaign ever organized in New York City.

Preparations and costs
In 1954, the Protestant Council of New York invited Graham to conduct an evangelistic crusade. Graham declined but encouraged the inclusion of Protestant churches not affiliated with the council. In the summer of 1955, the council again proposed the idea, and on December 9, a positive decision was made, forming a committee for the crusade. This committee included representatives from non-council churches. Around 1,700 denominations participated, not only from New York but also from Long Island, Westchester, and five New Jersey counties. A group of twenty volunteers was organized, operating for two years. Fifteen of them belonged to liberal Protestant churches, and five to fundamentalist ones. 250,000 songbooks and 100,000 copies of the Gospel of John were prepared for the evangelistic crusade. A choir of 4,000 people from New York churches was organized, with 2,000 members rotating each evening. 6,000 volunteers offered to assist during the crusade. Approximately 5,000 prayer groups were organized in the US, and 10,000 in 75 countries, to support the New York Crusade. Additionally, nightly prayer sessions for the crusade's success were held in New York. In early 1957, Billy Graham Evangelistic Association released a brochure titled Why We Must Go To New York, in which Billy Graham explained that 58% of New York residents did not identify with any religion. Protestants comprised only 7.5%, and many had loose ties to their churches. The goal of the crusade was to attract new believers to the churches and encourage less active Christians to become more engaged. It was planned that meetings would take place at Madison Square Garden every evening from 7:30 to 9:15 PM. At the beginning of 1957, Billy Graham estimated that the cost of the crusade would be $850,000. The actual cost of the crusade was $2.5 million. Sponsors included William Randolph Hearst (Jr.), publisher Henry Luce, aviator Eddie Rickenbacker, and Norman Vincent Peale, one of the most well-known preachers in New York. John D. Rockefeller Jr. sent a check for $50,000. A daily collection was taken; during the first four days, the amounts collected were: • May 15 – $9,123 • May 16 – $6,600 • May 17 – $7,659 • May 18 – $7,768 == Course of the crusade ==
Course of the crusade
Madison Square Garden The opening ceremony took place on the evening of May 15 at Madison Square Garden. Almost all the seated places were occupied on the first night (19,000). Delegations from 112 Protestant churches attended and occupied about 6,000 seats. Graham's first sermon was published by The New York Times the following day. The New York Herald Tribune commented daily on the evangelization in a column titled Billy Graham Says. ABC Television agreed to sell its airtime on Saturdays. The first broadcast took place on June 1, attracting over 6 million viewers. It is estimated that around 96 million viewers watched at least one of the fourteen television broadcasts. This marked the beginning of a new type of religiosity, based on media – televangelism. From July 2, all-night prayers for spiritual support were held in ten New York churches. The prayers continued until the end of the crusade. One of the most famous sermons Graham delivered during this crusade was Is Your Heart Right. It referenced the latest report from the Surgeon General of the United States on heart diseases, which was released that year, but the sermon's content focused on spiritual heart diseases. Graham asked the audience, Is your heart healthy? and urged, You can be healed!, You can have a new heart. Following this sermon, Dr. Carpenter remarked that Graham could address significant cultural phenomena without changing the fundamental message of his sermon. In addition to Billy Graham, other speakers included Martin Luther King (July 18), Mordecai Ham (May 29), and other preachers and evangelists. Popular American soloists such as George Beverly Shea, Ethel Waters, and Jerome Hines provided music ministry. Beverly Shea performed the Christian hymn How Great Thou Art 99 times, thus contributing to its popularization. Martin Luther King arrived on July 18, and Billy Graham introduced him by saying, A great social revolution is taking place in the United States today. Dr. King is one of its leaders, and we appreciate that he could take some of his time to come and share his ministry with us. Special meetings In addition to the regular meetings at Madison Square Garden, one-time gatherings took place in various parts of New York. Special outdoor meetings were organized at different locations in New York City. On May 19, on the occasion of Norway's Independence Day, Graham spoke at Leif Eriksson Park in Brooklyn. 40,000 people gathered there. On May 25, a meeting was held at the West Side Tennis Stadium (Long Island). including many businessmen. On July 14, he spoke on the steps of Cornerstone Church in Brooklyn. The New York Times noted that never before in the history of the stadium had such a large crowd gathered. On September 1, about 125,000 people gathered in Times Square (according to various estimates, between 75,000 and 200,000). In his sermon, Graham spoke about serving false gods. He said, Let us tell the whole world tonight that we Americans believe in God.... Let us tell the whole world that spiritually and morally we are as well prepared as economically and militarily. Morning Bible hours were led by Paul Rees, from Monday to Friday, with the first Bible hour taking place on May 20. On October 31, the crusade office at 165 West 46th Street, which had been operational for two years, was closed. == Aftermath ==
Aftermath
where the largest group of "converts" were directed Billy Graham was listened to by approximately 2.4 million attendees in total. After the crusade, the number of people attending churches increased, but not to the extent expected. 6,000 to 10,000 new members joined Protestant churches. while the rest belonged to churches (86%). In this group, 63% attended church regularly, meaning at least once a month (according to a survey). Regarding the question of what making the decision to dedicate their lives to Christ entailed, the responses were as follows: • Accepting Christ as Savior and Lord (for the first time in life) – 59% • Assurance of salvation – 6% • Rededication – 10% • Renewal of faith – 5% • Reaffirmation of faith – 15%. The "converted" were directed to various churches. Henry J. Pratt estimated that this was the first time the Protestant Council of New York came into direct contact with its faithful. == Reception ==
Reception
H.B. Shaffer, at the beginning of the crusade on June 5, compared it to Billy Sunday's 1917 crusade and recalled that the press also predicted failure then, announcing it as "Billy's Rubicon" because New York was considered "the graveyard of evangelists". According to Shaffer, New York is the ultimate test of an evangelist's power. During this crusade, Billy Graham pushed his ecumenism further than ever before. He stated that he would send participants of the crusade back to their own churches – Catholic, Protestant, Jewish... and the rest to God. This statement was later reiterated in interviews for the San Francisco News published on September 21 and November 11. In the fundamentalist Protestant community, voices emerged labeling Billy Graham as the Antichrist. The reason was his referral of "converts" to various churches: liberal Protestant, fundamentalist Protestant, Adventist, Catholic, and even Jewish synagogues. According to these critics, Graham sent people who had entrusted their lives to Christ to churches that reject Christ's teachings. Pastor Carl McIntire recalled Graham's statement from 1948, in which he said that the World Council of Churches was heading towards choosing an Antichrist, and then commented that Graham was now helping to build churches that were part of it. but in recent times, he had turned away and drawn closer to liberals. Pickering reminded that during the , Graham stated, I am not a fundamentalist. He pointed out that during the New York Crusade, "converts" were sent to liberal churches, Pickering called on all fundamentalist Protestants to cease supporting Graham's crusades from then on. Among the staunch critics of Graham from the fundamentalist side was Bob Jones, who had previously believed that Graham's activities were not the work of God. Jones could not accept the fact that the crusade was funded by liberal Protestant churches. Jones criticized Graham for organizing integrated crusades for blacks and whites, believing that whites and blacks would never want to sit beside each other, and racial segregation would always exist in the church. Criticism also came from liberal Protestants. A certain Christian publisher accused Graham of wanting to roll back religion fifty years. Others accused him of doing more harm to Christianity than anyone else in two thousand years. Niebuhr initiated criticism of Graham among theologians. Only one critical article came from the Catholic community, written by an official from the National Catholic Welfare Council. He wrote that Catholics should not participate in Protestant religious ceremonies, and that Billy is a threat to faith. According to Graham, this was the only opposition from the Catholic side, and none of the known Catholic hierarchs spoke out against the evangelization of New York. John A. Mackay, a Presbyterian theologian and ecumenist, and rector of the liberal Princeton Theological Seminary, positively evaluated the crusade. He stated that the participants of Graham's crusade would be more responsible and effective in fulfilling their duties in society. He believed that the Christian community would be strengthened, social structures would be transformed, and thus the Kingdom of God would be brought closer. However, he noted that the consequences of the crusade would largely depend on local churches and cooperation between them. Norman Vincent Peale, a preacher from the Marble Collegiate Church and the creator of the theory of positive thinking, wrote to Graham on October 22 that his spiritual life had become stronger and deeper thanks to his sermons, and his church had been wonderfully led since the time of the crusade. Uta Andrea Balbier assessed in 2009 that the New York Crusade was the most expansive undertaking in the history of American evangelicalism. == See also ==
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