It all began in 1971, when Tilmar Hansen and Michael Simson opened the first New Yorker branch in downtown
Flensburg, which at the time was just a simple jeans shop. A little later, Friedrich Knapp who later became managing director and also managed a denim store in
Braunschweig at the time, joined the company. The three eventually founded SHK-Jeans GmbH and opened their first branches throughout Germany in the 1970s and 1980s. In 1990, Simson left the company and was only associated as the owner of a few properties in which New Yorker branches were located. In 1994, the first step across the German border was made. At that time, the two entrepreneurs opened the first foreign branch in
Linz, Austria. Once abroad, the company continued to expand rapidly. Beginning in 1998 with the addition of stores in Czech Republic and Poland, as of 2022 the chain spans almost 50 countries and 3 continents. == Criticism ==