The company was established in 2000. On 13 May 2013 the company completed the purchase of
Santander UK's
store card business, including branded cards issued for retailers including
Topshop,
Dorothy Perkins,
House of Fraser and
Debenhams. Santander continued to operate the cards business until 1 April 2014, when SAV took full control and was renamed NewDay. In March 2015, it was rumoured that NewDay was for sale, valuing the company at around $1.49 billion. In May 2018, NewDay partnered with
credit reporting agency TotallyMoney to relaunch the Fluid
balance transfer credit card targeting the
near-prime market. In March 2019,
John Hourican was named CEO of NewDay, succeeding James Corcoran to the position. It was announced in May 2022 that
John Lewis Partnership's
white-label agreement with
HSBC UK would end later that year, with new and existing
Partnership Card accounts migrated to a reshaped service run by NewDay. == Structure ==