interviews
Mitt Romney on July 25, 2012, during
Romney's presidential campaign. Anchors occupy a contestable role in news broadcasts. Some argue anchors have become sensationalized characters whose identities overshadow the news itself, while others cite anchors as necessary figureheads of "wisdom and truth" in the news broadcast. The role of the anchor has changed in recent years following the advent of
satirical journalism and
citizen journalism, both of which relocate the interpretation of truth outside traditional professional journalism, but the place anchormen and anchorwomen hold in American media remains consistent. "Just about every single major news anchor since the dawn of the medium after World War II has been aligned with show business," says Frank Rich, writer-at-large for
New York magazine, in a polemic against commoditized news reporting, "reading headlines to a camera in an appealing way is incentivized over actual reporting". David Folkenflik of NPR asserted that the scandal "corrodes trust in the anchor, in NBC and in the greater profession", Despite the anchor's construction of a commodified, aestheticized version of the news, some critics defend the role of the anchor in society, claiming that they function as a necessary conduit of credibility. The news anchor's position as an omnipotent arbiter of information results from their place behind a typically elevated desk, wherefrom they interact with reporters through a screen-within-screen spatial setup. A criticism levied against the role of anchor stems from this dynamic, insofar as anchors simply "... regurgitat[e] or reproduc[e] the report of others...", differentiating them from the productive occupations of journalists and on-site reporters. In contrast to perceptions of the news as a one-sided relationship with its viewers, some believe that the news works in conjunction with its audience to produce the most efficient picture possible of the world. Tom Brokaw, in speaking about his experiences as a news anchor for NBC, explained how news stories for the length of their duration tend to feed off viewers' demands, and that news is inherently a "populist medium", and that "[p]eople are not going to turn to television networks for a historically accurate and detailed description of what happened." ==See also==