MarketNews presenter
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News presenter

A news presenter – also known as a newsreader, newscaster, anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. They may also be a working journalist, assisting in the collection of news material and may, in addition, provide commentary during the program. News presenters most often work from a television studio or radio studio, but may also present the news from remote locations in the field related to a particular major news event.

History
The role of the news presenter developed over time. Classically, the presenter would read the news from news "copy" which they may or may not have helped write with a news writer. This was often taken almost directly from wire services and then rewritten. Prior to the television era, radio-news broadcasts often mixed news with opinion and each presenter strove for a distinctive style. These presenters were referred to as commentators. With the development of the 24-hour news cycle and dedicated cable news television channels, the role of the anchor evolved. Anchors would still present material prepared for a news program, but they also interviewed experts about various aspects of breaking news stories, and themselves provided improvised commentary, all under the supervision of the lead (or main) producer, who coordinated the broadcast by communicating with the anchor through an earphone. Many anchors help write or edit news for their programs, although modern news formats often distinguish between anchor and commentator in an attempt to establish the "character" of a news anchor. The mix of "straight" news and commentary varies depending on the type of program and the skills and knowledge of the particular anchor. The last major figure to present commentary in a television news broadcast format in the United States was Paul Harvey, and Mark Austin in the United Kingdom. ==Origin of the term anchor==
Origin of the term anchor
in Dayton, Ohio. News anchors often report from sets such as this, located in or near the newsroom. The terms anchor, anchorman, or anchorwoman are derived from the usage common in relay racing, where the position is typically given to the fastest or most experienced competitor on a team. In 1948, "anchor man" was used in the game show Who Said That? to refer to John Cameron Swayze, who was a permanent panel member of the show, in what may be the first usage of this term on television. The anchor term then became commonly used by 1952 to describe the most prominent member of a panel of reporters or experts. The term "anchorman" also was used to describe Walter Cronkite's role at the Democratic and Republican National Conventions, where he coordinated switches between news points and reporters. The widespread claim that news anchors were called "cronkiters" in Swedish has been debunked by linguist Ben Zimmer. ==Criticisms==
Criticisms
interviews Mitt Romney on July 25, 2012, during Romney's presidential campaign. Anchors occupy a contestable role in news broadcasts. Some argue anchors have become sensationalized characters whose identities overshadow the news itself, while others cite anchors as necessary figureheads of "wisdom and truth" in the news broadcast. The role of the anchor has changed in recent years following the advent of satirical journalism and citizen journalism, both of which relocate the interpretation of truth outside traditional professional journalism, but the place anchormen and anchorwomen hold in American media remains consistent. "Just about every single major news anchor since the dawn of the medium after World War II has been aligned with show business," says Frank Rich, writer-at-large for New York magazine, in a polemic against commoditized news reporting, "reading headlines to a camera in an appealing way is incentivized over actual reporting". David Folkenflik of NPR asserted that the scandal "corrodes trust in the anchor, in NBC and in the greater profession", Despite the anchor's construction of a commodified, aestheticized version of the news, some critics defend the role of the anchor in society, claiming that they function as a necessary conduit of credibility. The news anchor's position as an omnipotent arbiter of information results from their place behind a typically elevated desk, wherefrom they interact with reporters through a screen-within-screen spatial setup. A criticism levied against the role of anchor stems from this dynamic, insofar as anchors simply "... regurgitat[e] or reproduc[e] the report of others...", differentiating them from the productive occupations of journalists and on-site reporters. In contrast to perceptions of the news as a one-sided relationship with its viewers, some believe that the news works in conjunction with its audience to produce the most efficient picture possible of the world. Tom Brokaw, in speaking about his experiences as a news anchor for NBC, explained how news stories for the length of their duration tend to feed off viewers' demands, and that news is inherently a "populist medium", and that "[p]eople are not going to turn to television networks for a historically accurate and detailed description of what happened." ==See also==
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