Nicotine gum The Nicorette brand started with a
nicotine gum developed in
Helsingborg (
Sweden) by the company Leo AB, later part of
Pharmacia & Upjohn. It was the first product for
nicotine replacement therapy In December 1967, Fernö, Vice President of Research and Development at AB Leo, Fernö began experimenting with nicotine gum in 1969, and quit smoking himself after one year of use. Nicotine chewing gum was presented at the Third World Conference on Smoking and Health in New York in 1975, by Fernö in partnership with the British researcher
Michael Russell from the
Institute of Psychiatry, who pioneered the measurement of blood nicotine levels. Russell and his colleagues at the Addiction Research Unit at the Institute of Psychiatry became involved in further research into nicotine gum through randomised controlled trials funded by the British Medical Research Council and the UK
Department of Health and Social Security. In January 1984, Nicorette chewing gum was approved by the US
Food and Drug Administration after a 34-month review. It was brought to the US market by
Marion Merrell Dow under licence from AB Leo. In 2016, it was the third biggest selling branded over-the-counter medication sold in Great Britain, with sales of £66.0 million.
Further product The Nicorette
Patch was introduced to the market in 1991 and the nasal spray in 1994. The Nicorette inhaler was launched in 1996 and Nicorette Microtab (
sublingual tablets) in 1999. In 2002, the FDA changed the status of Commit lozenges to over the counter in the US. In 2005, Nicorette introduced Fresh Mint chewing gum. In December 2008, Nicorette introduced a new semi-transparent nicotine patch under the trade name "Invisipatch". As stated by the UK
Medicines and Healthcare products Regulatory Agency, in addition to this more discreet patch to encourage better customer compliance, new Nicorette transdermal patches have been developed to: reduce patch size; add a higher dosage strength of 25 mg of nicotine to the previously available 5, 10 and 15 mg; and increase the proportion of bioavailable nicotine). and Nicorette Mentolmint, a chewing gum with softer
menthol taste. which provides more rapid absorption of nicotine than lozenges or gum. In 2025, Australia's Therapeutic Goods Administration (TGA) approved Nicorette QuickMist as the first registered medicine in Australia specifically indicated for nicotine vaping dependence. In January 2011, Nicorette UK launched the ActiveStop
mobile app for
iOS featuring target setting, a wish list, distractions, achievement sharing, information and games. In 2018, the brand released a new product, coated ice mint lozenges, shifting toward addressing e-cigarette dependence. == Brand communication ==