The Pike Place Fish Market was purchased in 1965 by John Yokoyama, a former employee of the fish market who believed the purchase would ultimately enable him to afford the car payments on his new
Buick Riviera. Little known beyond the Seattle area, the market was nearly
bankrupt in 1986, when Yokoyama and his staff sought advice from consultant Jim Bergquist. The bronze piggy-bank sculpture nicknamed "Rachel", a popular symbol of the market, was created by
Whidbey Island sculptor Georgia Gerber in 1986. It raises about $10,000 per year in donations for housing and services in low income areas. Four years later, in 1990,
Ted Turner's
Goodwill Games were held in Seattle. News crews at the Pike Place Market discovered the fish market and its performances with customers, and they filmed them. Soon afterwards, the fish market appeared on
Good Morning America, leading to the business and its employees being filmed by various film crews, and being featured in numerous magazines. Today, the fishmongers at Pike Place Fish Market perform in front of up to 10,000 visitors a day during the summer tourist season. Another popular feature of the Fish Market is the
monkfish, which sometimes is made to "snap" at customers by use of a hidden line. In 1991,
CNN named the Pike Place Fish Market as one of the three most fun places to work in America. ==Fish throwing==