There were three
music videos filmed for "Day 'n' Nite". The first, a
pop art style video, was directed by the French director
So Me, who previously worked on music videos with a similar style such as
Justice's "
D.A.N.C.E." and
Kanye West's "
Good Life". The pop art music video was produced by Imetrages and also features a brief
cameo appearance from
Travis Barker. It features Cudi walking around
Los Angeles, doing a variety of mundane activities such as getting a slice of pizza, grocery shopping, or visiting a bar, but the overlay of graphic colors on top of the actual video disguises or transforms the daily scene into one of fantasy. These fantasized versions of reality reference the film
The Wizard of Oz and later manifest Cudi's desire to perform music; ultimately they play on the song's theme of the "lonely stoner" whose quotidian existence transforms because of his ability to "free his mind." The video features interior and exterior shots of Los Angeles bar, The Smogcutter (located on Virgil) and the somewhat iconic video game arcade, "Family Arcade" (located on Vermont in Hollywood). The music video ranked at number 10 on
BET's
Notarized: Top 100 Videos of 2009 countdown. It has received over 260 million views on YouTube. The second version was made specifically for the "Crookers Remix" of the song. It features Cudi as an employee at a typical British
corner shop called "Day 'n' Nite", with a reference that he smoked
marijuana after his manager left him with the keys. Throughout the video, Cudi has several hallucinations, such as women taking off their clothes, or dancing for him. A minor joke in the beginning is the manager character mispronouncing the name Budi (Cudi's character), a reference to the popular media confusion regarding the pronunciation of "Cudi", as many people pronounced it "Kid Cooty" when he first emerged. Curiously, all products are British and pricing on the shelves is in pounds Sterling but pricing on labels behind the till are in Dollars. The manager also has an English accent while the police woman is in an American police uniform. The video was released without Cudi's permission and he expressed displeasure with it. He issued an explanation on his blog, asking that all bloggers remove the video from their blogs. The music video was filmed in an old 24 hour Londis shop on Lordship Lane in East Dulwich, South London. The shop is now a Superdrug store. The third video that was released (also for The Crookers remix) was actually shot before the others in 2008, by New York directing duo, BBGUN. The video was made before Cudi was signed with Universal Motown on a budget of $250. It was BBGUN's directorial debut and was premiered on Pitchfork on September 9, 2009. ==Covers and influence==