The Maya Tour is a 2010 global M.I.A. concert tour performed in support of her third studio album Maya. It began on 21 September 2010 in North America and was M.I.A.'s first major global performing tour since the birth of her first child. The tour was announced on 8 September 2010, with dates for Canadian, American and European venues revealed. According to photo albums on the musician's official Facebook page, the North American leg was branded the Reboot/Reboost Tour 2010, while the Sexynsofistic8d Tour formed the European leg of her 2010 concerts. M.I.A. handled costumes and stage direction, which departed from the productions of the preceding 2007–2008 Kala Tour and People Vs. Money Tours.