TVNorge went on the air on 5 December 1988 and was the first advertising-supported Norwegian channel. The channel was started with 50 000
NOK. The first broadcast was a live variety show from
Oslo Cabaret with Swedish singer
Lill-Babs and Norwegian pop group Tomboy as musical guests. Originally TVNorge broadcast via satellite and cable, later they have affiliated several local television broadcasters. The local broadcasters generally were allowed the 17.30–18.30 timeslot for local programming, along with a second slot from 19.30–20.30. The rest of the time was assigned to TVNorge's own schedule. The channel was styled as TVN until 1995, following a rebrand that year, it became TVNorge. TVNorge became successful early on, before the launch of TV 2, owing to the success of game shows like Casino and Starshot. When the last analogue terrestrial television transmitter closed in December 2009, the agreement with the local broadcasters and TVNorge ended. TVNorge now broadcasts via private cable and satellite providers in addition to
RiksTV, which is the Norwegian digital terrestrial television distributor. TVNorge and the rest of the
SBS Broadcasting group was wholly owned by
ProSiebenSat.1 Media AG, but was sold to
Discovery Communications on 14 December 2012. In 2003,
Novell sued TVNorge at The Court of Enforcement (Namsretten) and asked for a temporary
injunction against TVNorge as they found the logo too similar to their own. Novell did not seem to proceed to a full court case after losing their case there. In 2013, the variety group
Ylvis created a promo music video for their program on TVNorge entitled
The Fox, which became a surprise internet hit and brought international attention to the channel. As of
2018, TVNorge is also involved in broadcasting the
Olympic Games alongside sister network
Eurosport. The channel rebranded on 15 January 2024 as part of a standardisation plan from Warner Bros. Discovery to reface 14 channels in the region. == High Definition ==