The music video was filmed in
Los Angeles by director
Benny Boom. It was first released onto YouTube on 5 August 2011, at a total length of four minutes and fourteen seconds. The video is split into four scenes. It sees Dappy name checking celebs, fictional film characters and even royalty in a number of topical references, he then proceeds with rhymes that come thick and fast backed with an athemic chorus laced with the kind of meaning that a lot of people will be able to relate to. The first scene finds Dappy in a L.A. neighbourhood, showing two friends who have gotten into gang trouble and a troubled woman dealing with a breakdown of a marriage while also aspiring to be a Nurse Practitioner. The second scene finds Dappy in a boxing gym, where it shows a boxer training and preparing for a boxing world championship fight, before fellow
N-Dubz bandmate
Fazer makes a cameo appearance playing on the piano. The fourth and final scene builds up to Dappy concluding the video with a track key change alongside gospel choir backing singers on top of an L.A. skyscraper. ==Critical reception==