In 2012, after relocating to South Korea due to his mother's job, Noa was scouted by a hairstylist for
K-pop artists, who encouraged him to audition. He was a trainee at
YG Entertainment, and after training for seven years, he left the company in 2018 to return to Japan. He signed with
Amuse, Inc. and released his debut single, "Lights Up", on January 10, 2020, as a digital single in both Japanese and Korean versions. The song received at least 1 million playbacks on
YouTube as of 2020 and also reached No. 1 on
Spotify's Viral Chart in Thailand. On March 13, 2021, Noa held his first online concert on his 21st birthday. Later in the year, he announced that he will be releasing one digital single per month over the course of three months. "Let Go", featuring Jeon Woong from
AB6IX, was released on August 22; "Don't Waste My Time" was released on September 19; and "Highway" was released on October 10. On May 6, 2022, Noa was announced to star in
TBS'
television drama I Will Be Your Bloom as Takumi Kurushima, which was set to premiere in October 2022. He will also participate in the drama's in-universe
boy band 8loom, where he was announced as the fifth member of the group. On April 3, 2022, Noa released the song "It Ain't Over" digitally, of which the song was produced by
KM-Markit. On September 9, 2022, Noa released the song "Paradise" digitally; the song was produced by Tofubeats. On March 22, 2023, Noa released his debut studio album,
No.A, which featured "Purple Sky" as its lead track. ==Endorsements==