Kraft worked for
East Greenwich production studio Verdi Productions and was its chief operating officer. He co-produced
Inkubus,
Infected, and
Loosies. Along with
Chad A. Verdi and Glen Ciano, Kraft began co-producing what would become
Bleed for This in 2010. In 2011, Kraft co-founded Clown & Sunset Aesthetics (CSA) with electronic musician
Nicolas Jaar. The Clown & Sunset record label released
Darkside EP by the band
Darkside that same year. It later released
The Prism, a medium for releasing recorded music. CSA produced the multimedia event, "From Scratch" at
MoMA PS1. Kraft also worked for
Lyor Cohen during the founding of
300 Entertainment. In 2013, Kraft co-founded Doppler Labs with
Fritz Lanman. The company designed and manufactured in-ear computing technology, including earplugs and wireless earbuds. Kraft and Lanman raised more than $50 million in funding within two years. The
Here One wireless smart earbuds were released in 2017 and the company ceased operations that same year. Kraft was recognized in the consumer technology category for the 2017
Forbes "30 Under 30". Kraft co-founded Wonderbelly, a digestive health startup for clean medicine, with his brother Lucas in 2021. By 2023, the company's antacid product was available in
Target. The brothers raised $12 million in
Series A funding in 2024 and began selling its products at
CVS Pharmacy. The company's products were available at
Walmart the next year. In January 2026, Wonderbelly was acquired by Procter & Gamble for an undisclosed sum. ==Personal life==