The service advertised that its clients were able to view a full
credit report free for life, unlike the similar paid-for services from rivals
Equifax and
Experian. Noddle charged for extra services such as Noddle Improve, which told users how to improve their credit scores, and Noddle Web Watch, which scanned websites looking for fraudulent uses of users' information and warning users about anything that appeared awry. If clients saw any discrepancies in their reports, they had to dispute issues with the pertinent reference agency. ==Notes==