The programming block was launched in April 2005 as a half-hour block, with the intention of expanding the target audience beyond the typical young male demographic, and airs every Thursday nights from 24:45 to 25:15
JST (effectively Friday mornings from 12:45 to 1:15 a.m. JST). The timeslot was expanded from a half-hour to a full hour in 2010, and aired until 25:45 JST (effectively Saturday mornings at 1:45 JST), and temporarily returned to the half-hour timeslot in 2015 due to 5 films produced on the block, which was shown in Japanese theaters in the same year. On April 15, 2010, Fuji TV and
Funimation announced an agreement that would allow the latter to
simulcast series from the block in North America within an hour of the series' airings, which was then transferred to
Aniplex of America after Funimation was acquired by
Sony, the owner of Aniplex, in 2017. On March 17, 2016, Fuji TV signed a deal with
Amazon to exclusively stream and simulcast series from the block through their
Prime Instant Video service, which premiered with
Kabaneri of the Iron Fortress. The deal ceased in 2018, with
The Promised Neverland being the first title to no longer be exclusive to Prime Video outside of Japan. On December 9, 2024, Fuji TV announced that the block would move to an earlier timeslot, which would mark the first time that the block aired on
prime time, following a network timeslot rather than a local timeslot. ==Titles==