2000–2009 in
Durham, North Carolina (2009) In 2000, the Nordstrom family reasserted its control, with the sons of Bruce A. (
Blake, Erik and Peter) assuming senior roles in the company which they continue to hold. Blake Nordstrom served as sole President of the company from 2000 to 2014 with Erik and Peter joining him as co-Presidents in 2015. Nordstrom sold its stand-alone boutique chain
Façonnable in 2007, though it still offers that label in its lineup.
2010–2019 In February 2011, Nordstrom announced the acquisition of
HauteLook, an LA-based online retailer that offers flash sales on designer goods. The deal included Nordstrom paying $180 million in stock and a three-year "earn-out" payment based on
HauteLook's financial performance. On May 26, 2011, Nordstrom announced that they would be closing the downtown
Indianapolis, Indiana,
Circle Center Mall location due to declining business at the site. The remaining location on the north side of the city at the Fashion Mall at Keystone as well as the future Nordstrom Rack store in the Rivers Edge Shopping Center, also on the north side, remained as the only two locations in the state. Erik Nordstrom, president of stores at Nordstrom stated, "We've enjoyed serving our customers in downtown Indianapolis, but unfortunately our business has declined over the long term for some time and despite our efforts to turn things around we don't see the outlook significantly changing." In August 2011, Nordstrom opened the store Treasure & Bond in
SoHo, New York. Intended to test the waters of the tumultuous high-end department store scene in New York, all profits of Treasure & Bond are donated to charity. The customer base of the smaller store is thought to be the younger sisters of the typical Nordstrom customer. mall in
King of Prussia, Pennsylvania Nordstrom announced plans to open a Nordstrom Rack in
Milwaukee in 2014. In late November 2012, Nordstrom announced that they would also be opening a full-line Nordstrom Department Store in 2015 in Milwaukee at
Mayfair Mall, a half-mile away from the Nordstrom Rack location. Milwaukee was the largest metropolitan area in the country that did not have a Nordstrom until 2015. Such unmet demand was highlighted in Nordstrom's decision to open in the Milwaukee area. On January 4, 2013, Nordstrom announced plans for a new location in the
Minneapolis-Saint Paul metropolitan region. The store, to be located at the
Ridgedale Center, would be the second in the area. Following the success of its
Mall of America opening in 1992, Nordstrom sought to expand in the Twin Cities market. Plans for a Ridgedale Center store were first released in 2007, only to be canceled in 2009. The location eventually opened in September 2015. Nordstrom opened a 138,000-square-foot, two-level, full-line store March 2015 in
The Mall of San Juan in
San Juan, Puerto Rico. After
Hurricane Maria in 2017, the store suffered major water damage and it closed temporarily after the hurricane. Nordstrom reopened the store on November 9, 2018. On May 7, 2020, Nordstrom announced that it would not reopen due to COVID-19 pandemic, leaving this store closed permanently. In May 2015, Pete and Erik Nordstrom joined their brother Blake Nordstrom as co-presidents of Nordstrom. This arrangement lasted until Blake Nordstrom's death in January 2019. Before this appointment, Pete Nordstrom was executive vice president and president of merchandising while Erik Nordstrom was executive vice president and president of Nordstrom.com. In the fall of 2015, Nordstrom opened their first Nordstrom Rack store in Delaware. The company opened its first full-line store in New York City on April 12, 2018, a three-floor store at 57th Street and Broadway, in the Columbus Circle neighborhood. In 2016, Nordstrom entered into a partnership with
Tesla Motors under which the automaker opened retail galleries inside the Nordstrom locations in
The Grove, Los Angeles, in
SouthPark Mall in Charlotte, North Carolina and in
Somerset Collection in
Troy, Michigan. In 2016, Nordstrom began selling products from
J. Crew, Olivia Palermo + Chelsea28,
Adore Me, and
Eloquii. In 2017, Nordstrom announced they would be expanding their natural beauty-focused stations. in
Jacksonville, Florida (2017) On February 2, 2017,
Bloomberg News reported that Nordstrom would cease to carry
Ivanka Trump's branded fashion line, citing weak sales. The retailer cuts 10 percent of its most poorly performing brands each year. Nordstrom's action came after a boycott campaign against retailers carrying products having
Trump family labels. President
Donald Trump responded with a
tweet directed at Nordstrom, condemning the brand for its treatment of his daughter. The company's stock dropped by 0.65% in the aftermath of the tweet before ending the day with a gain of more than 4%.
Fortune declared this quick recovery to have broken Trump's market-moving "tweet curse". In October 2017, Nordstrom launched its first "Nordstrom Local" in West Hollywood, which is set to focus on personal shopping and styling, rather than carrying merchandise. In June 2017, Nordstrom Inc.'s founding family, which owned 31.2 percent of the company, said it was looking to take Nordstrom private. In October, the family suspended its efforts, because of trouble completing a financing package. Lenders were asking for 13 percent interest, about twice the typical rate for retailers. On January 2, 2019
Blake Nordstrom, co-president of Nordstrom, died suddenly at the age of 58. He was a lifetime employee of his family's company, rising through the ranks until he became a vice-president and then co-president. In fiscal year 2019, digital sales reached 33% of total sales, marking a growing transition to online retail.
2020–present in
Richmond, Virginia. This location is among 16 that closed in 2020, citing the economic impact of the
COVID-19 pandemic. On March 3, 2020, Erik Nordstrom became the sole CEO of Nordstrom. On March 16, the company announced that effective the following day, all locations would temporarily close during the
COVID-19 pandemic. On May 5, Nordstrom began reopening stores and announced that sixteen locations would permanently close by August. In late September, Nordstrom announced that by the end of 2021, their stores and websites would no longer sell products made from fur or exotic skins. In October 2021, Nordstrom announced an agreement with
11 Honoré, an online retailer of
plus-sized designer fashion, to sell the company's clothing in Nordstrom stores and on their website. On December 23, 2024, Nordstrom announced their plans to take the company private in a deal valued at $6.25 billion. The plan involves selling 49.9% percent of the company to Mexican department store and real estate company
El Puerto de Liverpool, with the remaining 50.1% controlling stake being held by the Nordstrom family. On the deal, CEO Erik Nordstrom stated that “Today marks an exciting new chapter for the business. On behalf of my family, we look forward to working with our teams to ensure Nordstrom thrives long into the future.” Nordstrom stock was
removed from the
New York Stock Exchange on May 20, 2025 when the deal was finalized. In March 2025 it landed in an online controversy where it featured "Indian Souvenir Bag" on its website for $48. Many claimed it as a typical colonizer behaviour of rebranding local items and retail it for a higher price. The jhola is actually a sustainable and inexpensive bag rooted in Indian culture with now having perjorative connotations.
Design patent dispute with POPFLEX In early 2025, fitness entrepreneur
Cassey Ho, founder of the activewear brand
POPFLEX, alleged that Nordstrom and the apparel brand Gottex had infringed upon her U.S. design patent for the "Pirouette Skort" (U.S. Patent No. D1,010,983). Ho identified a "Tutu Skort" sold by Nordstrom and Nordstrom Rack as an unauthorized copy of her patented design, which had gained significant visibility after being worn by
Taylor Swift in 2024. Following a cease-and-desist letter from Ho’s legal team, Gottex’s counsel reportedly threatened a counter-lawsuit for
tortious interference and
unfair competition, arguing that Ho's public allegations were damaging the vendor's commercial relationship with Nordstrom. While Nordstrom subsequently removed the product from its storefronts, Ho stated in August 2025 that she had declined a settlement offer from the parties involved because it required a
non-disclosure agreement (NDA) carrying a $250,000 penalty for each subsequent public mention of the dispute. The incident has been cited as a notable example of an independent designer utilizing intellectual property law to challenge "dupe culture" within major retail chains. == Nordstrom Canada ==