In Massachusetts, Feuti had over 15 years of
retail management experience at seven different stores, selling everything from arts and crafts supplies, jewelry and men's footwear to clothing, giftware and toys. He first worked at a convenience store, recalling: :They insisted we wear an apron. Our clientele was generally getting out of a bar late at night, coming in, yelling that we were out of their brand of cigarettes, and we still had to put on an apron to create an air of respectability. Next, he was employed at Father and Son Shoes, selling backpacks: :As the company moved into the backpack business, it asked employees to wear a backpack around the store and compete to sell the highest number. Customers mocked him, the bag proved uncomfortable and, in the end, he said, the only contest winner was the store's manager, who received a color television. Soon, he switched to Bostonian, an upscale shoe store where the merchandise was more expensive and the customers complained more loudly. One shopper called the store to report that a shoelace had broken off. It was unclear how the lace had broken, or what it had to do with the store, but the man angrily demanded that Mr. Feuti mail him a new one, which he did. After that, Mr. Feuti worked at Learningsmith, an educational toy and gift store, where, he recalled, he encountered parents who thought that their children were little geniuses in the making. When Mr. Feuti steered one mother to a series of
Looney Tunes-themed workbooks she sneered that her highly literate children "never watch television." ==
Gil==