Carr was a man ahead of his time; during the era when safari was a track-and-hunt tradition, Norman Carr broke the mould and created conservation-based tourism. In 1950 he petitioned Senior Chief Nsefu - Paramount Chief of the Kunda people in the Luangwa Valley - to set aside a portion of tribal land as a Game Reserve and built the first game viewing camp open to the public in Northern Rhodesia (now Zambia). Proceeds from this went back to the community and eco-tourism in Africa was born. His dream was to secure the future of this unique wilderness by ensuring that the local population would benefit through conservation of the wildlife and habitat of the Luangwa Valley. This led to the birth of Norman Carr Safaris, which operates 5 camps in the South Luangwa Valley. Carr's legacy continues throughout Zambia as he inspired the next generation of conservationists, including Chris Liebenberg who founded Chongwe Safaris. Having grown up in Zambia, Liebenberg was influenced by Carr's values and wanted to replicate the conservation-through-tourism concept in the
Lower Zambezi National Park. Both companies are now part of the tourist operation Time + Tide. ==Personal life==