In 1977,
The Spectator published a short polemical article Rosenthal wrote called "The Future of the RA". In it he criticised the organisation for its lack of driving philosophy. It had fantastic galleries, but lacked money and vision. Partly as a result of this article Rosenthal was eventually offered a job as Exhibitions Secretary by then President
Hugh Casson. Rosenthal's first exhibition at the Royal Academy in 1978, at the suggestion of
Bryan Robertson, was on the American painter
Robert Motherwell. It was followed by a major exhibition on
Post-Impressionism in 1979–80, and in 1981 A New Spirit in Painting, an exhibition of neo-Expressionist painting co-curated with
Christos M Joachimides and
Sir Nicholas Serota. Considered to be one of Rosenthal's greatest achievements, this exhibition foregrounded the work of painters
Georg Baselitz and
Anselm Kiefer, and set the agenda for a "return to painting" in the early 1980s. In 1997, Rosenthal co-curated the very controversial exhibition
Sensation: Young British Artists from the Saatchi Collection with
Charles Saatchi. Besides these two most notorious exhibitions, for with which Rosenthal is most readily identified, he organised over thirty exhibitions ranging from
Art in Plantagenet England 1200–1400 in 1987 to
Anish Kapoor in 2009 (for a full list see below). The majority of these exhibitions were initiatives of the Royal Academy that travelled to museums in the United States and Europe. While still at the Royal Academy Rosenthal curated a number of exhibitions in Germany, including
Zeitgeist at the
Martin-Gropius-Bau, Berlin with Christos M. Joachimides in 1982, Metropolis, again at the
Martin-Gropius-Bau, Berlin, in 1991, and Nationalschätze aus Deutschland: Von Luther zum Bauhaus at the
Bundeskunsthalle, Bonn in 2005-6. Rosenthal was notoriously unpopular with Royal Academicians. Many felt their work had been ignored by the Exhibitions Secretary, and was only displayed in the annual Summer Exhibition with which Rosenthal played no part." I want the best exhibitions. That's that," Rosenthal told
Fiona Maddocks in an article for the Evening Standard in 1998. "OK. Strictly speaking all the Academicians are equal," he continued, "But it's an open secret that some are more equal than others:
Tracey Emin,
Norman Foster,
Zaha Hadid,
David Hockney,
Gary Hume,
Anish Kapoor,
Tom Phillips,
Richard Rogers, the 'Angel of the North man'." In an interview on BBC Omnibus in 1997 he questioned the significance of the artist John Ward, a Royal Academician, and was felt to have ridiculed an elderly
Victor Pasmore. That month three Academicians resigned –
Michael Sandle (who subsequently rejoined),
Craigie Aitchison and
Gillian Ayres. Two cited the treatment of Pasmore as one of their chief reasons for going. The inclusion of Myra,
Marcus Harvey's contentious portrait of
Myra Hindley, in the Sensation exhibition and Rosenthal himself were other reasons cited. In 2004, Rosenthal was nearly sacked by
Lawton Fitt, an ex-Goldmann Sachs banker who took the role of the Royal Academy's Secretary. "Fitt and two others sent me a fax saying my services were no longer required and I should find a solicitor," Rosenthal has said. "I did:
Cherie Blair. My biggest regret is not having seen their faces when they received her letter." ==Life after the Royal Academy==