Zada launched
Perfect 10 magazine, an adult magazine focusing on women without
cosmetic surgery, after a friend was rejected from
Playboy magazine because her proportions did not fit the magazine's tastes. He estimates losing approximately $46 million on
Perfect 10 since 1996, when the magazine was first published. It has been claimed that these losses have been borne by Zada because of the deductions this allows against gains made in the
money market. The company also sued Giganews, Inc. It has been claimed that Zada spends minimal time – 40 to 50 hours a year – creating content for the site, but "8 hours a day, 365 days a year" on litigation, leading some to call
Perfect 10 little more than a
copyright troll – by 2015, the company had filed 20 to 30 lawsuits. ==Personal life==