In February 2020, Twitter began introducing labels and warning messages intended to limit potentially harmful and misleading content. In August 2020, development of Birdwatch was announced, initially described as a moderation tool. Twitter first launched the Birdwatch program in January 2021, intended as a way to debunk misinformation and propaganda, with a
pilot program of 1,000 contributors, weeks after the
January 6 United States Capitol attack. The aim was to "build Birdwatch in the open, and have it shaped by the Twitter community." In November 2021, Twitter updated the Birdwatch moderation tool to limit the visibility of contributors' identities by creating aliases for their accounts, in an attempt to limit bias towards the author of notes. Twitter then expanded access to notes made by the Birdwatch contributors in March 2022, giving a randomized set of US users the ability to view notes attached to tweets and rate them, with a pilot of 10,000 contributors. On average, contributors were noting 43 times a day in 2022 prior to the
Russian invasion of Ukraine. This then increased to 156 on the day of the invasion, estimated to be a very small portion of the misleading posts on the platform. By March 1, only 359 of 10,000 contributors had proposed notes in 2022, while a Twitter spokeswoman described plans to scale up the program, with the focus on "ensuring that Birdwatch is something people find helpful and can help inform understanding". By September 2022, the program had expanded to 15,000 users. In October 2022, the most commonly published notes were related to
COVID-19 misinformation based on historical usage. In November 2022, at the request of
new owner Elon Musk, Birdwatch was rebranded to Community Notes
, taking an
open-source approach to deal with misinformation, and expanded to Europe and countries outside of the US. Community Notes was then extended to include notes on misleading images in May 2023 and in September 2023 further extended to videos, but only for a group of
power-users referred to as "Top Writers". Twitter subsequently ended the ability to report misleading posts, instead relying exclusively on Community Notes, with contributors proposing over 21,200 notes on the platform. In October 2023, Elon Musk announced that posts "corrected" by Community Notes would no longer be eligible for
ad revenue in order to "maximize the incentive for accuracy over
sensationalism" and in order to discourage the spread of
misinformation and disinformation on the platform. The move was criticised by some users and applauded by others. As of November 2023, it has expanded to over 50 countries, with approximately 133,000 contributors. In November 2024, Musk said "Community Notes is awesome. Everybody gets checked. Including me." In December 2024, he wrote that Community Notes' "system is completely decentralized and open source, both code and data. Any manipulation would show up like a neon sore thumb!" Musk argued in February 2025 that Community Notes "is increasingly being gamed by governments & legacy media", and that he was taking steps to "fix" it. The statement came after his own claims on astronauts and
legacy media were contradicted by Community Notes, with Musk describing the Community Note on the astronauts as false and the Community Note vanishing within a week. == Operation ==