Now and Later was created in
Brooklyn, New York in 1962 by Phoenix Candy Company. In the 1960s and '70s, Phoenix sold sold several candy-and-a-toy products, including
Flash Gordon toys alongside Now and Later candy. In 1978, Phoenix was sold to
Beatrice Foods. In 1983, Beatrice sold its confection company to
Huhtamaki Oy of Finland, which merged its candy businesses under the
Leaf name by 1986. Phoenix was then sold to Finnish investment firm Kouri Capital and became Phoenix Confections. In December 1992, Nabisco acquired Phoenix and placed Now and Later within its
LifeSavers division. In 2002,
Catterton Partners purchased several confectionary brands from Kraft and
Hershey to form
Farley's & Sathers Candy Company. The Now and Later brand was included in this deal. In 2012, Farley's & Sathers Candy Company merged with
Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company. ==Flavors==