In 2002, as in 2001, the
NRL's advertising was handled by
Saatchi & Saatchi Sydney. As in the previous season, there was no big budget season launch advertising campaign. The NRL focussed on stretching its marketing spending throughout the season with newspaper ads promoting individual rounds and clubs, and with simple TV ads to promote key games. The Bulldogs won 17 games in a row and had an unbeaten run of 18 games, the most in the club's history. However they were deducted 37 premiership points for a gross salary cap breaches, the most points deducted in premiership history. That left the club with just four competition points attained from the two byes earlier in the season. Four more competition points followed since the salary cap scandal, all from wins in the last two rounds of the season. The
New Zealand Warriors won the club's first Minor Premiership in its 8-year history and also made it to their first Grand Final. The Warriors were not in first place almost during the entire season, only taking top spot on the ladder at the conclusion of Round 26.
John Hopoate ran 3,976 metres with the ball in 2002, more than any other player in the competition. At the end of the season NRL referees' coach
Peter Louis resigned from his position. As of 2023, 2002 is the most recent season in which the
Melbourne Storm did not qualify for the finals due to not winning enough games, though in
2010 they were sentenced to finish last due to
salary cap breaches which prevented the club from earning any premiership points that season.
Bulldogs salary cap breach In mid-2002, the Canterbury club were found guilty of serious and systemic breaches of the
salary cap. NRL Chief Executive
David Gallop described the violation as "exceptional in both its size and its deliberate and ongoing nature". The club received a $500,000 fine, and was stripped of 37 of its 41 competition points accumulated up to Round 23. ==Finals series==