MarketNRMA
Company Profile

NRMA

The NRMA is an Australian organisation offering roadside assistance, car batteries, advocacy for motorists and road-users, motoring advice, International Driving Permits, travel accommodation, member benefits, car hire, and marine commuter services in all of Australia. It is a member-owned mutual company limited by guarantee. It was formed in 1920.

History
Early history National Roads Association , from a 2005 exhibition. The Australian National Roads Association, which would become the NRMA, was launched in 1920. Its original aim was not to provide road service or insurance, but to obtain "reasonable and just legislation" to fund and improve roads. The early 1900s brought the arrival of motorised road transport and car and truck use were gaining popularity. The government was placed under pressure to improve roads as competition increased with railways. The 1919 Local Government Act left all decisions to local councils, where decisions were made "from the point of view of the local utility." The 1950s heralded the beginning of a huge surge in the number of cars on Australian roads, and NRMA membership increased in kind. It hit one million members in the 1970s, and by the late 1980s, that number had doubled. NRMA Insurance is now Australia-wide with the exception of Victoria. The NRMA The NRMA is a member-owned mutual organisation. In 2024, NRMA provided roadside assistance to over 2.8 million members in NSW. Outside NSW, service to NRMA members from NSW is provided by other state-based motoring clubs such as RACV, RACQ and RAA. Likewise, when members from other states visit NSW, the NRMA provides roadside assistance to them. Other motoring services provided by the NRMA include mobile car battery replacement, driver training, vehicle inspections, International Driving Permits and car advice As part of the NRMA, there’s a benefits program My NRMA Rewards which provides a range of discounts exclusive to members on a variety of goods and services. These include everyday items such as groceries and fuel, as well as discretionary purchases like fashion, movie tickets, experiences and accommodation. Relationship with RACA When World War II began, it followed the RACA's early lead in forming the NRMA Transport Auxiliary. This force of 500 drivers would provide rapid troop transport if required. Staff member, Miss K. Broadbent, organised a Women's Auxiliary Transport Corps which trained 506 women to drive more complex vehicles such as trucks, ambulances and motorcycles. At the end of the war, RACA made the decision to cease its road service operations. The NRMA's growth had made its competing operations considerably wider in scope and reach. RACA's members were served by an agreement with the NRMA whereby RACA membership included entitlement to full NRMA services. Demutualisation NRMA Insurances' financial success had led to a huge accumulation of surplus funds which could not be distributed back to members and was attractive to outside interests. Insurance premium rebates to members had the effect of artificially and harmfully deflating the price of NRMA's insurance products. After years of discussion and acrimony, NRMA Insurance Limited was demutualised in August 2000 and was separated from the National Roads and Motorists' Association Limited. NRMA Insurance Limited later changed its name to Insurance Australia Group. By 1994 "Road service and lobbying for the interests of the vehicle owner" were long departed from the profit ledgers of the NRMA. Separate paths NRMA remains a mutual company owned by its members. Insurance Australia Group is a listed company owned by its shareholders. It has a number of operating subsidiaries using the NRMA brand, including NRMA Insurance Limited, as well as a number of other insurance and related brands. During 2004 and 2005, the NRMA, in a joint venture agreement with JF Meridian Trust, acquired the Travelodge Australia chain of hotels in Australia. This was sold in 2021. In September 2006, the NRMA purchased a 75% shareholding in the Australian Thrifty Car Rental franchise from Mitsubishi Motors Australia. The deal was highlighted in the media and in NSW Parliament as potentially involving conflict of interest with the board member Gary Punch. In December 2008, the NRMA acquired the remaining 25% shareholding in Thrifty. In 2021 the Thrifty franchise was relinquished and the NRMA became a Sixt franchisee. It has also continued to grow its travel and holiday operations by investing in tourist parks, and in January 2007, acquired a major stake in the travel wholesaler Adventure World. In March 2021, it was announced that the NRMA had purchased the Tasmanian tourism assets of the Royal Automobile Club of Tasmania (RACT) including Cradle Mountain Hotel, Freycinet Lodge, Gordon River Cruises and Strahan Village to be operated under the NRMA Expeditions brand. In November 2022, the NRMA acquired Pumphouse Point, located in the Cradle Mountain-Lake St Clair National Park, to also be operated under the NRMA Expeditions brand in Tasmania. In 2017 the NRMA purchased Manly Fast Ferry. EV In 2012 the NRMA opened free public charging stations for electric vehicles in Sydney (fast charger) and Canberra. They also undertook electric vehicle roadshows to help raise awareness, and also trialled one of the first electric vehicles as roadside assistance vehicles. Criticism In 2008 the NRMA was criticised for its anti-cycleway stance. Lord Mayor of Sydney, Clover Moore, said the NRMA, like big petroleum companies, has a vested interest in campaigning for car use. Greens MP Lee Rhiannon said the NRMA has an anti-cycleway agenda. Said Rhiannon: "The NRMA's anti-cycleway campaign is a crude attempt to boost money for road building. It's time the NRMA leadership came into the 21st century and recognised that encouraging more cyclists is an easy way to reduce road congestion." Rhiannon accused the NRMA of using misleading statistics in its campaign. ==Policy positions==
Policy positions
Advocacy for the interests of motorists is the foundation activity of the NRMA. and is frequently quoted in the media. In 2019 the NRMA said cars need to be given priority in Canberra's urban planning. The NRMA has collaborated with Business Sydney and Business Western Sydney on policy reports and submissions. In 2011, the NRMA stated "building more roads to expand capacity" would "not ‘solve’ congestion anyway in the longer term" (due to induced demand). A 2022 Sydney Morning Herald editorial described the NRMA as "the motorists' lobby". The NRMA has been described by advocacy groups as "a particularly influential car lobby" and was included in an article titled "Does the Australian car lobby have bikes in its election platform?". The NRMA publishes it's policy positions publicly. Congestion Charging In 2013, in a discussion of Road User Charging in a NSW Parliament submission, the NRMA stated it "strongly believes that motorists already pay enough for travel". It claimed similar results can be achieved by "encouraging people" to travel at different times. In 2021 the NRMA stated it "supports the availability of all funding models to maximise investment in road and transport infrastructure". In 2022, after a confidential report was released suggesting a congestion tax for Sydney, the NRMA said the plan would discourage people travelling into the CBD and suggested "maybe this is not the best idea". Safer urban speed limits The NRMA supports "30km/h zones in ultra-high risk areas" on a case-by-case basis. and in Sydney, which resulted in statistically significant reductions in crashes. In 2019 the NRMA rejected proposals to lower speed limits to reduce road deaths because "what we see is the speed limit is cut, the speed cameras follow, then comes the fine, then comes the community frustration.", and that "sensible policies" that "enables people to get to where they’re going" are required. The NRMA stated a 2022 proposal for 30km/h zones on neighbourhood roads and local centres "does not work", claiming "You've got to use science and data and research and history when you are setting speed limits". The NRMA requested that motorists were "placed at the centre" of the Roads Act 2013 Review. Under the Road Safety section in an options submission, the NRMA urged congestion levels be taken into account when speed reductions are considered, among other factors. Pedestrians The NRMA jointly funded the incorporation of the Pedestrian Council of Australia in 1996 with the Roads & Traffic Authority. To stop the rise in pedestrian fatalities, the NRMA advocates for the "need to educate people about the dangers of distracted walking" as well as safe vehicles and safe infrastructure. The NRMA has campaigned against "distracted walking" and "drunk walking". In their 2019 "Look Up - Keeping Pedestrians Safe" report, the top 3 recommendations of the NRMA's were "more data to quantify the role of distracted walking" in crashes involving pedestrians, education campaigns to underline the dangers of distracted walking, and improving awareness among venues servicing alcohol (and their customers) "about the dangers of drunk walking". The NRMA supports increasing enforcement and police powers, including potential confiscation of e-bikes for illegal use. In 2026 the NRMA "spearheaded" a campaign to "introduce registration and identification requirements for e-bikes" and "calls for set of reforms around e-bike use". The NRMA claims e-bike use is currently largely unregulated. Car Parking In 2025 the NRMA published a report (a combined project of Business Sydney, Business Western Sydney and the NRMA In January 2025, the NRMA called for an audit. In February 2025, the NRMA stated "it's unacceptable to simply install a speed camera in a school zone and say the job is done." In January 2024, the NRMA called on the Chris Minns Government to conduct an immediate audit of speed cameras in school zones.The NRMA called for an audit ahead of school zones (conditional speed limits) returning. In January 2023, an NRMA spokesperson called for an audit of all schools in the state to "better manage how drivers pass through vulnerable zones, and how high traffic times such as pick-up and drop-off could be better managed". ==Publication==
Publication
NRMA launched The Open Road to inform its members about its activities, including campaigning governments for improved roads, road safety and information about motoring. It was launched in 1921 under the name Good Roads and was renamed The Open Road in 1927. ==References==
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