1988 was the year of the
Australian Bicentenary celebrations, and on 4 March, the season opened with the first game of
rugby league played at the newly built
Sydney Football Stadium. The
St. George Dragons defeated the
Eastern Suburbs Roosters 24–14. Easts and
South Sydney would use the SFS as their home venue from 1988. This saw the end of both the
Sydney Sports Ground (which closed due to the building of the SFS) and
Redfern Oval as regular venues. The brand new
Brisbane Broncos club, featuring
Australian Kangaroos captain
Wally Lewis and starting their first ever season of football, played their first match against the previous season's premiers the
Manly-Warringah Sea Eagles and won 44–10. Eventual grand finalists the
Balmain Tigers had a dreadful start to the season with six wins and five losses by the end of the first full round. But their plight was rescued by a masterstroke from their chief executive
Keith Barnes. The
Great Britain side was
touring Australia that season and in strict secrecy Barnes negotiated to have the English captain and centre
Ellery Hanley – judged the best player in the English competition the previous season and an undoubted world-class player – to join the Tigers. Barnes got to the NSWRL to register Hanley at 4:55pm on 30 June, just five minutes inside the deadline for signing players for that season. The 1988 season's
Rothmans Medallist was Cronulla-Sutherland's
Barry Russell. The
Dally M Award went to Russell's teammate
Gavin Miller, and
Rugby League Week gave its player of the year award to Balmian's hooker,
Ben Elias. Twenty-two regular season rounds were played in total from March till August, with Cronulla-Sutherland winning their first ever
minor premiership since joining the competition in
1967. Penrith and Balmain finished on equal points in fifth place and played each other for the place in the top five, alongside Cronulla, Canterbury, Canberra and Manly. The grand finals; • Canterbury-Bankstown Bulldogs vs Balmain Tigers (Senior Grade) • Eastern Suburbs Roosters vs Manly Warringah Sea Eagles (Reserve Grade) • Parramatta Eels vs Eastern Suburbs Roosters (Under 21s Grade) • St. George Dragons vs Balmain Tigers (Mid-week) The winners in all grades were: • Canterbury-Bankstown Bulldogs (Senior Grade) • Manly Warringah Sea Eagles (Reserve Grade) • Parramatta Eels (Under 21s Grade) • St. George Dragons (Mid-week) The Tests; • Australia vs Great Britain • Australia vs Rest of the World The State of Origin; • Queensland vs New South Wales
Teams This season saw the premiership's first expansion since
1982 with the addition of three newly created teams: the
Brisbane Broncos, the
Gold Coast-Tweed Giants and the
Newcastle Knights. This brought the League another step closer to becoming a national competition as a total of sixteen teams, the largest number in the tournament's history, contested the premiership, including five
Sydney-based foundation teams, another six from Sydney, two from greater
New South Wales, two from
Queensland, and one from the
Australian Capital Territory.
Advertising 1988 saw the NSWRL move their advertising account from
John Singleton Advertising to Hertz Walpole Advertising. There was initially however no shift in the prior campaign direction. For the second year running a visual and vocal performance by Australian rock journeyman
John "Swanee" Swan was used. Swanee recorded a purpose-written jingle entitled "The Greatest Game of All" and a rock-clip style ad was shot on a stage setting with smoke, lights and fireworks. The performance footage was interspersed with game action. Five years later Swan's younger brother
Jimmy Barnes would also feature in an NSWRL season advertisement performing alongside
Tina Turner. ==Regular season==