For the 1990 season, the
salary cap was introduced in the New South Wales Rugby League premiership. Twenty-two regular season rounds were played from March till August, resulting in a top six of Canberra, Brisbane, Penrith, Manly, Balmain and Newcastle. Parramatta's halfback
Peter Sterling won the official player of the year award, the
Rothmans Medal. The Dally M Medal was awarded to Manly's five-eighth
Cliff Lyons.
Rugby League Week gave their player of the year award to Canberra Raiders centre and captain,
Mal Meninga. The grand finals; • Canberra Raiders vs Penrith Panthers (Senior Grade) • Canberra Raiders vs Brisbane Broncos (Reserve Grade) • Canberra Raiders vs St George Dragons (Under-21s Grade) The winners in all grades were: • Canberra Raiders (Senior Grade) • Brisbane Broncos (Reserve Grade) • Canberra Raiders (Under-21s Grade)
Teams The number of teams competing remained unchanged for the second consecutive year, with sixteen clubs contesting the premiership, including five
Sydney-based foundation teams, another six from Sydney, two from greater
New South Wales, two from
Queensland, and one from the
Australian Capital Territory Advertising 1990 saw the NSWRL's advertising shift to a new level of sophistication, marking the first use of
Tina Turner's 1989 hit "
The Best". The league and its Sydney advertising agency Hertz Walpole struck gold in forging a link between the game and the song, which would become the soundtrack to a marketing success story that skyrocketed right up to a point of self-implosion in the
Super League war of 1996–1997. Tina Turner's manager
Roger Davies contacted agency chief Jim Walpole in 1989 to advise that Turner's upcoming album
Foreign Affair was to contain a rendition of a
Mike Chapman and
Holly Knight song which might possibly be of interest to Walpole's NSWRL client. The track, which had been previously released by
Bonnie Tyler with modest results, would prove to be one of Turner's most successful singles. After hearing demo tracks, Walpole and the NSWRL General Manager John Quayle and his marketing staff sensed the linkage could be perfect. Turner was brought to Australia amid much public interest for a massive film shoot where enough footage was secured for advertisements for both the 1990 and
1991 seasons. The finished 1990 advertisement, in its full two-minute version, tells the story of Turner's touchdown at Sydney Airport and a scurry through paparazzi; she then finds herself in a warehouse training scene that's more glamour than grit where players from a number of clubs are working out on weights and climbing vertical chains. She plays touch footy on a beach, attends a lunch where she cheekily surprises
Gavin Miller, whom she had met at the 1989 UK shoot, and later arrives by helicopter to a black-tie dinner with
Andrew Ettingshausen and
Gene Miles. Throughout are the
de rigueur big hits and action shots, with Turner cheering in a replica grand final crowd, and finally congratulating the
1989 premiership captain,
Mal Meninga. ==Regular season==