The system's original model, then called
PlayStation 2, was launched throughout 2000, 2001 and 2002 in Japan, North America, Europe, Oceania, Hong Kong, Taiwan, and South Korea, but it was not introduced in mainland China because of rampant piracy. In November 2003, Sony China Chairman
Hiroshi Soda explained the situation: However the situation changed in November 2003 as Sony China announced the PlayStation 2 (SCPH-50009 "Satin Silver" type) was planned to be launched in mainland China for Christmas, official release date December 20, 2003. Sales would be first limited to five large industrialized cities
Beijing,
Shanghai,
Guangzhou,
Shenzhen, and
Chengdu, then distribution would start in the whole country. However, on the eve of Christmas, arguing an "unfavorable environment," Sony China delayed the release.
Kenichi Fukunaga, a Sony Japan spokesman in Tokyo, reportedly declared "the company simply had not prepared in time for the China launch." The system finally launched on New Year's Day of 2004 with sales limited to Shanghai and Guangzhou. The "NTSC-C" regional lockout for mainland China was specially created as the system is also a home
NTSC DVD player with its specific Zone 6
regional code which is not compatible with the bordering countries (Japan is Zone 2; South Korea, Hong Kong, and Taiwan are all Zone 3, etc.) In total, 16 NTSC-C games were released throughout 2004-2005. == Marketing definition ==