The Eurovision Song Contest 2024 was produced by the Swedish national broadcaster (SVT). The core team consisted of Ebba Adielsson as executive producer, as deputy executive producer, Tobias Åberg as executive in charge of production, Johan Bernhagen as executive line producer,
Christer Björkman as contest producer, and as TV producer. Additional production personnel included head of production David Wessén, head of legal Mats Lindgren, head of media Madeleine Sinding-Larsen, and executive assistant Linnea Lopez.
Edward af Sillén and wrote the script for the live shows' hosting segments and the opening and interval acts, while Robin Hofwander, and Fredrik Bäcklund served as multi-camera directors. Background music for the shows was composed by Eirik Røland and Johan Nilsson. A majority of the production personnel for 2024 previously worked in the previous three editions of the contest held in Sweden: , 2013 and 2016.
Malmö Municipality initially contributed () to the budget of the contest. An additional () was later spent on security measures in the lead-up to and during the event. The total budget was (), with SVT's contribution approximated at ().
Slogan and visual design On 14 November 2023, the EBU announced that "United by Music", the slogan of the 2023 contest, would be retained for 2024 and future editions. The accompanying theme art for 2024, named "The Eurovision Lights", was unveiled on 14 December. Designed by Stockholm-based agencies Uncut and Bold Scandinavia, it was based on simple, linear gradients inspired by vertical lines found on
auroras and
sound equalisers, and was built with adaptability across different formats taken into account.
Stage design The stage design for the 2024 contest, revealed in December 2023, was devised by German production designer
Florian Wieder, who had previously designed the sets of six previous conteststhe most recent being in . Lighting and screen content was designed by Swedish designer Fredrik Stormby. The stage featured five movable
LED cubes, floors and a backdrop screen along with other lighting, video and stagecraft technology, all set around a cross-shaped centre, with the aim of "creating a unique 360-degree experience" for viewers. The
green room was placed behind the backdrop screen, in a similar fashion to the stages for the and contests. Construction of the stage began on 2 April and concluded on 25 April.
Postcards The "postcards" are short video introductions shown on television while the stage is being prepared for the next entry. Filmed between February and May 2024, the postcards were composed of footage shot by the participating artists through "
selfie-mode", introducing the artists themselves and the country they represent. Archival footage of two of each country's previous entries was also used in each postcard, which ends with a slow-motion shot of each artist.
Presenters and
Petra Mede, presenters of the 2024 contest Swedish comedian and television host
Petra Mede and Swedish-American actress
Malin Åkerman were announced as the presenters of the 2024 contest on 5 February 2024. Mede had previously hosted both the 2013 and 2016 editions (solo and with
Måns Zelmerlöw, respectively), as well as the 2015 special anniversary programme ''
Eurovision Song Contest's Greatest Hits'' alongside
Graham Norton. The "Turquoise Carpet" and opening ceremony events were hosted by
Elecktra and
Tia Kofi, while
Jovan Radomir moderated the contest's press conferences.
Security In November 2023, the production team at SVT stated its intention to increase security measures and to keep in contact with Malmö's police authority during the contest, citing a tense climate of protest amid
Israel's participation. This included police reinforcement from
Denmark and
Norway, tightened
cybersecurity, and a
no-fly zone to prevent
drone attacks, as well as adjustments to the number of
locations set to host side events. A total of was spent on the 1,500 police officers present for the competition, which was the largest police operation in the history of Sweden; the
Swedish Police Authority covered the costs for the Danish and Norwegian reinforcements. Additional measures were taken to protect the Israeli delegation, with the country's representative
Eden Golan being escorted by agents in addition to local police officers following
death threats directed at her via social media. also sent a delegation to Malmö, headed by its director
Ronen Bar, to prevent potential threats against them. Thousands of pro-Palestinian demonstrators gathered in Malmö to protest against Israel's participation in the competition. SVT's decision was made in the context of a high
terroristic threat level in Sweden, with the
Swedish Security Service (SÄPO) having raised the level from 3 to 4 out of 5 in August 2023, primarily in response to the
2023 Quran burnings in the country and prior to the
Gaza war. Concerns about the risk of terrorist attacks resurged in the wake of the
Crocus City Hall attack outside Moscow on 22 March 2024. In the event of an emergency, Malmö Municipality would provide accommodations in local schools and sports facilities as well as psychological support. == Format ==