On August 12, 2016,
treats! founder, Steve Shaw and French photographer
David Bellemere, announced a global model search to discover a new generation of 12 female models that would serve as the subject of its NU MUSES calendar project. The talent search had live casting in New York City and Los Angeles and website submissions in August 2016. The calendar launch was scheduled to occur during an art gallery exhibition of 24 photographs by Bellemere at
Art Basel Miami in December 2016. The production was to be featured as a 90-minute documentary film to be released on American network television and worldwide. On October 11, 2016, the twelve NU Muses were named. As early as November 22, 2016, the calendar was available for purchase. On November 29, 2016,
Starz Inc. greenlighted
NUDE as a feature-length documentary film directed and produced by award-winning The film also presents Shaw's creative and business aspirations. On September 14, 2017, Starz released the official movie trailer in anticipation of the October 29, 2017 movie premiere for
NUDE. The release clarified the film would be available in both download and streaming formats at the
video-on-demand Starz On Demand service and through the Starz app. ==Notes==