Emma Logan was born in October 1997 and raised in
Blenheim, New Zealand. She has two older brothers, who are both musicians. She then began studying music in
Wellington before dropping out after her first year and moving to
Auckland, where she began meeting with record label executives and a music lawyer in pursuit of a musical career. She released the electronic-influenced
Switchblade, her debut
extended play, in April 2016, and released her single "Cherry Cola" with help from
NZ On Air in September of that year, which was endorsed by
Lorde. Also in 2016, she performed as an
opening act for
Yung Lean and
Broods. She also released her singles "Pure" and "All She Does is Stare" in August and December 2017, respectively. Her single "1000 Eyes" was released in February 2018. Her debut studio album,
Ultra Red, was intended for release in October 2017. After listening to the album, she felt it was "far too
pop" due to production by the album's collaborators, including
Joel Little and
Thom Powers. She spent several months reproducing the songs until December 2017 and the finished version of
Ultra Red was self-released by Logan on 18 April 2018 and distributed by
Universal Music NZ. She had also modeled for brands such as
Balenciaga and Charlotte Knowles by 2020. In May 2022, she released the single "When I Was Your Girl", and released her EP
Who Upset You? on 24 June 2022. , October and the Eyes performs live as a five-piece band. ==Musical style==