MarketOh Land (album)
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Oh Land (album)

Oh Land is the second studio album by Danish singer Oh Land, released on 14 March 2011 by Fake Diamond Records, Epic Records, and A:larm Music. Before moving to Brooklyn in 2010, she met with a representative from Epic Records at a SXSW event and was eventually signed to the label in 2009. She began working on the album, collaborating with musicians like Jimmy Harry, Dan Carey, and Lester Mendez. A digital extended play titled Oh Land EP was released in October 2010, featuring five songs that would later appear on the parent album.

Background
In November 2008, Oh Land released her debut album,Fauna, which was entirely self-produced and released by Fake Diamond Records. To promote the record, she booked several live events around the United States. At the 2009 SXSW event, she met a representative from Epic Records and signed with them. Following the encounter, she moved to Brooklyn to begin recording new material for her second album. Recording sessions for the project took place throughout 2009 and 2010 at various studios: Mr. Dan's Streathem in Streatham, Premier Recording Studio in New York City, and Secret Frequency Studio in Los Angeles. It was later released in Canada on 8 February 2011. The standard edition of Oh Land was released firstly in Denmark on 14 March 2011. The following day, it was released in the United States and Canada. It was not released in other European territories until later in the year. A reissued version of Oh Land was distributed exclusively in Denmark on 5 December and featured three previously unreleased bonus tracks ("Speak Out Now", "Twist", and "En Linedanser"), the official music video for "White Nights", and a live performance recording of "We Turn It Up". == Composition and lyrics ==
Composition and lyrics
According to Andrew Leahey of AllMusic, Oh Land is a combination of "club, dance, and nocturnal electro-pop". The song's Europop sound was compared to the works of Kylie Minogue and Goldfrapp. The fourth track and third single, "Voodoo", is a synth-pop track that has Oh Land performing a "spoken word verse over disco beats". As described by Leahey from AllMusic, the track blends Motown, synth-pop, and Tropicália into one song. "Helicopter" is the ninth track and is a collaboration between Oh Land and songwriter/producer Lester Mendez. It is reminiscent of Feist's work and features "skittish electronics and dubby beats". The following track is "We Turn It Up", which McAlpine considered "perky enough to have served as a replacement for that Shakira World Cup song". It was also described as a "silly kiss-off party song". The album closes with "Rainbow", which John Calvert felt was influenced by Oh Land's decision to move to Brooklyn. == Promotion ==
Promotion
in 2011. In May 2011, A:larm Music released an EP titled Live Sessions containing live versions of "Sun of a Gun", "Voodoo", and "Wolf & I", in addition to a cover of "White Winter Hymnal" by Fleet Foxes. That same year, a promotional CD single for "We Turn It Up" was distributed to radio stations throughout Denmark. From the Danish deluxe edition of Oh Land, bonus track "Speak Out Now" was released as a single and then used as the opening and closing theme song to the Danish TV series Rita, which debuted in 2012. "Twist" was featured on the official soundtrack to the 2011 film Abduction. She also sang "Sun of a Gun" on several occasions, including on Jimmy Kimmel Live! and at a Billboard promotional effort, both in 2011, and at three nightclub shows throughout New York City, immediately following the single's initial release. Oh Land also released a series of promotional music videos for several of the songs on her Vevo account. The video for "Rainbow" was released on 16 June 2011 and directed by Eske Kath. Live promotional videos were produced for "Wolf & I", "White Nights", and "Perfection". Other videos displayed Oh Land performing "Lean" with a string quartet, playing "Break the Chain" with several trash cans, and performing "Perfection" with an all-girls chorus. On 24 February 2012, the singer performed various songs from the album live at the Heaven nightclub in London. Singles "Sun of a Gun" was released as the album's lead single on 4 October 2010. An accompanying music video, directed by production company ThirtyTwo, was released onto her Vevo account on 19 October. The single charted in five countries, including Austria, Belgium, Denmark, and Germany. It also peaked at number 12 on Billboards Dance Club Songs chart in the United States. Unlike "Sun of a Gun", the succeeding two singles did not chart. "Wolf & I" served as the second single and was distributed by RCA Records as a CD single in the United States on 13 March 2011. A live rendition of the song was used as the music video and featured Oh Land singing in a room filled with balloons. The album's third single, "Voodoo", was released digitally in the United Kingdom on 1 April 2011. "White Nights" is the fourth single from Oh Land. A digital EP with four versions of the track was released on 22 May 2011 in Germany. The official music video displays Oh Land in a "two-sided dream world" and was released on 9 August 2011. It was successful in Denmark where it peaked at number thirteen and became her first top twenty single. "Speak Out Now" is the album's fifth and final single and was used as a bonus track on the Danish deluxe edition. Like "White Nights", it was also certified gold in her home country. == Critical reception ==
Critical reception
Oh Land received generally positive reviews from music critics. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 62, based on seven reviews. Barry Walters of Spin wrote, "This stunning Dane's synths-plus-strings slant on singer-songwriter lovesickness offers refinement over innovation, yet Nanna Øland Fabricius beguiles with a gently insistent presence." Kerri Mason of Billboard opined that Oh Land "might have made the year's first great left-field pop album", praising the songs as "endlessly catchy" and concluding that "the tilting scales of light and dark give the collection a definite creep factor and a clever complexity." AllMusic's Andrew Leahey described the album as an "'anything goes' mix" of multiple genres, adding that Oh Land "doesn't rewrite the rule book as much as join the ranks of La Roux, Little Boots, and Janelle Monáe. But that doesn't keep her debut album from churning out a number of intelligent club anthems". In a mixed review, Slant Magazines Sal Cinquemani expressed that Oh Land's "cinematic arrangements bring Janelle Monáe's ambitious approach to pop music to mind, but tracks like 'Wolf & I' and 'Lean' draw a bit too heavily from the trip-hop playbook [...] and, however well-excecuted they may be, end up sounding derivative." Similarly, Fraser McAlpine of BBC Music felt that "there's a bit of an identity void at the heart of the thing, a lack of personality. It might just be that Oh Land is more skilled at getting songs to sound current than she is at expressing herself." Drowned in Sounds John Calvert called the album "hip, diverse and always vibrant", but also branded it "pretty forgettable". Calvert pointed out the production work of Dave McCracken and Dan Carey, noting the album "inhabits a tepid middle ground between the two extremes—offering neither gilded Scandi chart-pop (Robyn, Annie) or the artistic mettle of Scandi indie bands, most of whom are able to turn out sublime pop anyway." == Commercial performance ==
Commercial performance
Oh Land debuted on the Danish Albums chart at number 32 on 18 March 2011. It peaked at number five the following week and spent a total of four weeks within the top ten. It reappeared at number five on 15 July 2011 and charted for 50 non-consecutive weeks. It also entered the year-end charts for both 2011 and 2012, landing at positions 31 and 50, respectively. In the same country, Oh Land also entered the Top Alternative Albums and Top Rock Albums charts, where the album peaked at numbers 24 and 43, respectively. == Track listing ==
Personnel
Credits adapted from the liner notes of Oh Land. • Oh Land – vocals, choir, choir arrangement, vocal arrangement ; string arrangements ; instrumentation • Jonathan Adelman – booking • Adam Ayan – mastering • Ben Baptie – mixing assistance • Angus Baskerville – booking • Charlie Bisharat – violin • Dan Carey – engineering, production ; mixing ; string arrangements ; instrumentation • Marty Diamond – booking • Isabella Dunn – cello • Jason Edwards – booking • Tom Elmhirst – mixing • Robbie Fimmano – photography • Serban Ghenea – mixing • John Hanes – mixing assistance • Mikkel Hess – drum performance • Todd Interland – management • Eske Kath – artwork • Jesper Kemp – booking • Farra Mathews – A&R, management • Dave McCracken – instrumentation, production • Lester Mendez – engineering, keyboards, piano, production, programming, string arrangements • NR2154 – art direction, design • Joel Numa – engineering • John O'Mahony – mixing • Stella Page – violin • Antonia Pagulatos – violin • Mike Pagulatos – viola • Sophie Rivlin – cello • Andros Rodriguez – engineering • Alexis Smith – engineering ; mixing assistance • Cameron Stone – cello • Max de Wardener – string arrangements and conducting == Charts ==
Charts
Weekly charts Year-end charts == Certifications ==
Certifications
{{Certification Table Entry|region=Denmark|artist=Oh Land|title=Oh Land|award=Platinum|id=6537|type=album|relyear=2011|relmonth=3|relday=14 == Release history ==
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