The Old England department store opened a new branch location not far from its original building on the Place Royale in 1899, designed by Saintenoy in collaboration with the engineer Emile Wyhowski de Bukanski. Using a steel superstructure, he negotiated the rather narrow lot that sloped significantly and curved along the line of the street, designing a six-storey building that used a main
façade balanced around a projecting central
oriel bay, itself crowned by a high arched
attic. The building's expansive
curtain walls of glass over the entire façade maximise the influx of natural light, which is accented by the octagonal oriel tower at the north-west corner of the building that begins on the fourth floor and terminates in a lacy steel
pergola that uses the structural frame of a
cupola's spire. Its ornament, painted a dark green like the rest of the structure, curves around the frame to create supporting brackets that mimic the forms of vines and
tendrils of plants, hallmarks of the "industrial" type of Art Nouveau design. The structure thus constitutes an essay in the structural properties of iron and steel, which maximises its utility as a department store. The vibrant green colour, accented by the yellow and orange enamelled signage proclaiming the store's name, set it off from the light masonry and
stucco structures around it, functioning thus as a landmark in the streetscape. The large expanses of glass for the exterior envelope allowed potential customers to easily and casually peruse the items from the street, ultimately drawing them inside to shop more aggressively, and providing a modicum of transparency in the process of selling by declaring implicitly that the company had nothing to hide from consumers. None of these architectural strategies were new for the department store or retail shop as a building type, but Saintenoy's Old England store is one of the earliest examples of the bare iron/steel-and-glass curtain-wall façade being employed on such a large scale (most earlier department stores had clad their metal frame in some kind of masonry, at least on the façade). Horta would employ the same strategy on his famous ''
À L'Innovation store in Brussels, completed in 1901, as would Henry Gutton on his Grand Bazar de la rue de Rennes
in Paris, a branch of the Magasins Réunis'' department store chain, finished in 1907. ==Subsequent history and transformation==