In 1952, the first regular television broadcast in the history of Ukraine occurred on the airwaves of
UA:1 at the
Kyiv Television and Radio Center, more commonly referred to by its street address,
Khreshchatyk 26, located on
Khreshchatyk Street in
Kyiv. The three women involved in the first news broadcasts on Ukrainian television in that year were Olga Danylenko,
Olena Nikolaeva, and
Novela Serpionova.Construction of the TV Center at Khreshchatyk 26 had begun only in 1949, at the insistence of
Nikita Khrushchev, who at that time was the economic leader of Ukraine.
Joseph Stalin had authorized 43 million rubles to complete the structure – but since all contact with American TV companies had ceased shortly after the beginning of the
Cold War (including the company that had won the contract to construct the Moscow TV Center), a Russian immigrant and electronics engineer named
Vladimir Zvorykin had to design everything in the building himself. Three years later, in 1959, video footage appeared in newscasts. At that time, the news program was called
Television Newsreel. Danylenko hosted this show. in 1956.Danylenko was known by her audience and her coworkers for her professionalism and dedication, and was greatly respected by her Ukrainian audience. However, due to her accented Russian, she was not considered by the Soviet bosses to be suitable enough for live broadcasts relayed to Moscow. Roughly a year into her career, in 1953, this limitation led to the inclusion of
Olena Nikolaeva as Danylenko's co-host, who was selected for her clear Russian diction and training as an actress. Despite this division of labor, Danylenko maintained a central role in news presentation and state-oriented programming. Danylenko and Nikolaeva are widely recognized as the first faces of Ukrainian television, being the only two women on television for several years. They worked exclusively in live broadcast formats, as video recording technology had not yet been introduced. Their public visibility was high—both were frequently recognized on the street and received significant quantities of viewer correspondence. Their level of national popularity was unprecedented and remains a benchmark in the history of Ukrainian broadcast media. Throughout her career, Danylenko worked under difficult technical conditions. Early television production required high-intensity lighting for the analog cameras, often raising studio temperatures above 30°C. This made working conditions physically demanding, particularly for Danylenko, who was required by the Soviet bosses to wear formal jackets to maintain a professional on-screen appearance. Her duties often included reading political news and conducting live interviews with party officials, roles that required both composure and adherence to strict editorial guidelines. Over time, the visual expectations for television changed, and a shift toward younger on-screen personalities occurred. == Move back to radio and death ==