In October 2014,
Keds released an advertising campaign featuring Olivia for their "Sneaky Cat" shoes, which featured Swift's birthday on the back, to promote Swift's album
1989. Later that month, Olivia featured in a
Diet Coke commercial in which Swift drank Diet Coke as more and more kittens appeared with every sip. In 2015, Olivia met American actress
Mariska Hargitay, who played the Olivia Benson character in
Law & Order. In 2017,
Ed Sheeran bought his own Scottish Fold, Calippo, to match Swift's cats. Increased interest in the breed as a result of Swift and Sheeran posting them to their
Instagram accounts prompted the
British Veterinary Association to call for a ban on the breed and for
Veterinary Record to review its use in adverts. Later that year, Olivia appeared in an outtake of an
AT&T commercial, and the following year she appeared in a
DirecTV commercial in which Swift rode a giant "caticorn" version of Olivia. In April 2019, Olivia and Meredith appeared in Swift's "
Me!" music video, along with Benjamin, who Swift subsequently adopted. The cats also appeared in
Miss Americana, Swift's 2020 autobiographical documentary film. In May 2023, a sleeping Olivia featured in the music video for Swift's "
Karma".
In popular culture • In 2014, Swift appeared on
The Graham Norton Show with English comedian
John Cleese and cricketer
Kevin Pietersen; Cleese called Olivia as "the weirdest cat I've ever seen in my life", prompting a scolding from
Norton. • Olivia is the logo of Swift's in-house visual production company,
Taylor Swift Productions. • In a scene in the 2018 superhero film
Deadpool 2, the lead character
Wade Wilson is seen wearing a t-shirt bearing images of Olivia and Meredith. • Olivia influenced some aspects of the spy film
Argylle (2024), directed by
Matthew Vaughn; one of the film's official posters was inspired by a shot of Olivia in a cat carrier from
Miss Americana. • In 2023,
Mariska Hargitay (who portrays the TV character on
Law & Order SVU) adopted a cat, which she named “
Karma”--in reference to Taylor Swift' s song, and as tribute to the cat who shares her character's namesake. == Awards and nominations ==