Early beginnings In 2003, Rousteing began his career at
Roberto Cavalli, where he was promoted to creative director of the Italian label's women's
ready-to-wear collection, serving for five years in that position.
Balmain, 2009–2025 Rousteing joined
Balmain in 2009. During his early time at Balmain he worked closely with
Christophe Decarnin, the then French fashion house's creative director. While he liked Decarnin's aesthetic, he wanted to orient the label towards the finer aspects of French couture. At the time of his appointment, Rousteing was a relatively unknown designer, and brought a much-needed fresh take on the brand's aesthetic that remains to this day. He has been credited with adding an Asian influence to the clothing, as Asia comprises a huge part of the brand's buyers. Rousteing says his age, initial anonymity, and especially race led to grumblings amongst the fashion establishment. A
New York City store opened in SoHo in April 2016. Other stores are in the planning stage. In 2022, Rousteing signed with the
Creative Artists Agency "to explore new business-building opportunities in entertainment and popular culture that are complementary to his role as Balmain creative director." On 5 November 2025, Rousteing announced his departure from Balmain, after 14 years as creative director. ==Other activities==