Television After completing his college education, Nadeem Baig began his career as an editor at a private television channel in
Karachi. He initially gained recognition for producing promos of classic Pakistani films and television serials, including the popular drama
Dasht, for
Network Television Marketing (NTM). His work at NTM drew the attention of producer Tajdar Alam, who encouraged Baig to shift from editing to production. Following the closure of NTM, Baig worked as the production head at
Eveready Pictures and later transitioned into directing with various production houses. He directed
Parda Na Uthao, a television play written by
Umar Sharif, notable for its innovative use of a multi-camera setup. Baig later produced
Family Front for PTV, and went on to work on
Hum Sab Umeed Se Hain with
Nida Yasir for
Geo TV. He eventually joined
Aaj TV as head of entertainment, where he produced the satirical talk show
The Begum Nawazish Ali Show. His well-known television serials as director include
Ladies Park (2011),
Omer Dadi Aur Gharwale (2012),
Annie Ki Ayegi Baraat (2012) and
Pyarey Afzal (2013). 2019's highest-rated drama, which is shown by
ARY Digital (
Meray Paas Tum Ho) is also on his credit as director. Baig has also co-produced
Takkay Ki Ayegi Baraat and
Azar Ki Ayegi Baraat.
Cinema He made his
Lollywood debut with the 2015
comedy film Jawani Phir Nahi Ani which became huge success at the box office and is currently the
third-highest-grossing film ever. His next film was the
romantic comedy film
Punjab Nahi Jaungi which released on 1 September 2017, it became the
second-highest-grossing Pakistani film, collecting over Rs.51 crore at the box office. In recent years he has directed
Jawani Phir Nahi Ani 2, which released on
Eid-al-Adha 2018 and broke existing records in Pakistan. It was the
highest-grossing Pakistani film at the time of its release and is the 3rd highest currently. His fourth film,
London Nahi Jaungi, released in 2022 and is the 4th highest-grossing Pakistani film of all time. == Filmography ==