For at least 4 decades, a red carpet, often called the "Hollywood red carpet" has been regularly used in gala celebrity and entertainment events such as the
Academy Awards,
Golden Globe Awards,
Grammy Awards,
Met Gala, and
BAFTAs. While the awards ceremonies take place inside the venues, much of the publicity occurs outside, with journalists discussing the
red carpet fashions and which famous
fashion designers are being worn by the celebrities. Numerous photo-journalists are always present in the
press line. The "Hollywood red carpet" has become an important
product placement arena for the fashion industry, and it is often coupled with
publicity backdrops which contain brand logos or emblems for photography and advertisement purposes.
Other colors of the
Baltimore Orioles jogs down an orange carpet on
Opening Day at
Camden Yards in 2018. Orange is the team's primary color. Carpeting in other colors may replace red in some instances to honor a certain cause, such as a "green carpet" to promote environmental awareness; or, for a sponsored event, the sponsor's logo colors, such as the
Nickelodeon Kids' Choice Awards, which uses an orange carpet to match the network's primary imaging color; The
MTV Video Music Awards have similarly varied, with some editions having used black (
2022), white (
2016), and blue (
2017) carpets. In 2019, the premiere of the film
Detective Pikachu (2019) used a yellow carpet to match the color of its title character
Pikachu. The premiere of
Sonic the Hedgehog (2020) used a blue carpet to match its
namesake character. At the
95th Academy Awards in 2023, the organizers chose a different
champagne color for the first time since the red carpet was introduced, as part of an attempt to better reflect a "day event into the night". The
Jeopardy! Honors event, which was held annually since Season 39 on the eve of the
Tournament of Champions, featured a blue carpet, in order to match the color of its background used during clues and dollar amounts shown on the clue board, from inside the Alex Trebek Stage at
Sony Pictures Studios. ==Phrases==