When the episode was originally broadcast in the United States on
UPN on November 6, 2001, it received a
Nielsen rating of 3.4 and a
share of 5. This placed the episode in sixth place in its timeslot, and 88th among broadcast television for the week of November 5–11, 2001. It was the most watched program on UPN that night, and the third most watched program that week, trailing episodes of
Star Trek: Enterprise and
WWF SmackDown. This was a decrease from the 3.7 rating received by the
previous episode a week prior. "Once More, with Feeling" received widespread critical acclaim from media and critics when it aired, during overseas syndication, and in reminiscences of the best episodes of
Buffy after the series ended. Although
Salon.com writer Stephanie Zacharek states "(t)he songs were only half-memorable at best, and the singing ability of the show's regular cast ranged only from the fairly good to the not so great", she also asserts that it works "beautifully", paces itself gracefully, and is "clever and affecting". Zacharek's unenthusiastic assessments of the music and cast's singing abilities were not shared by other writers. Debi Enker in Australia's
The Age writes, "Giles (Anthony Stewart Head) and Tara (Amber Benson) are terrific, Xander (Nicholas Brendon) and Dawn (Michelle Trachtenberg) struggle valiantly, and Willow (Alyson Hannigan) barely sings a note". Tony Johnston in
The Sunday Herald Sun writes that Gellar "struggles on some of her higher notes, but her dance routines are superb, Michelle Trachtenberg's Dawn reveals sensual dance moves way beyond her tender years, and James Marsters' Spike evokes a sort of Billy Idol yell to disguise his lack of vocal proficiency [...] The rest of the cast mix and match like ready-made Broadway troupers." Johnston counts "I'll Never Tell" as one of the episode's "standout moments". Connie Ogle in the
Miami Herald calls the songs "better and far more clever than most of the ones you'll hear on Broadway these days". Johnston in the
Sunday Herald Sun says, "There is just so much to this marvellously cheeky episode that suggests the show can take any route it pleases and pull it off", Scott Feschuk from
National Post states that the episode "conveyed the same sense of rampant, runaway genius—the rare fusion of artful storytelling and ardent entertainment, a production capable of moving viewers to tears or to an awestruck rapture". Writing in the
Toronto Star, Vinay Menon calls "Once More, with Feeling" "dazzling" and writes of "Joss Whedon's inimitable genius"; he goes on to say "(f)or a show that already violates conventions and morphs between genres, its allegorical narrative zigging and zagging seamlessly across chatty comedy, drama and over-the-top horror, 'Once More, with Feeling' is a towering achievement [...] The show may be anchored by existential weightiness, it may be painted with broad, supernatural brushstrokes, but in the end, this coming-of-age story, filled with angst and alienation, is more real than any other so-called teen drama [...] So let's add another line of gushing praise: 'Once More, with Feeling' is rhapsodic, original, deeply affecting, and ultimately, transcendental. Quite simply, television at its best." The episode was nominated for an
Emmy Award for Outstanding Musical Direction, but the
National Academy of Television Arts and Sciences (NATAS) neglected to include the title on the ballots for Emmy nominations in 2002. NATAS attempted to remedy this by mailing a postcard informing its voters that it should be included, but the episode did not win. NATAS' oversight, according to
The Washington Post, was "another example of the lack of industry respect afforded one of television's most consistently clever shows". Ogle in the
Miami Herald vigorously protests this omission, writing, "[T]he most astonishing, entertaining hour (hour plus, actually) of TV in the past year slips by virtually unnoticed. Nothing here is real; nothing here is right.
Buffy the Vampire Slayer's musical episode, 'Once More, with Feeling', registers a paltry outstanding music direction nomination. Nice for the musical directors. A stake through the aspirations of writer/director Joss Whedon, the beating creative heart of
Buffy, the only TV writer brave and clever enough to use horror as one great big wonderful metaphor for growing up [...] 'Once More, with Feeling' is TV of a different sort, something that comes along once in a lifetime and should not be buried but celebrated and rewarded." The episode was also nominated for a Best Dramatic Presentation
Hugo Award and a Best Script
Nebula Award, both given for excellence in science fiction and fantasy writing.
Vox ranked the episode as the best episode of the series. It was voted the best episode of the series in a poll conducted by
Radio Times to celebrate the 20th anniversary of the finale episode "
Chosen". In 2009,
TV Guide ranked it #14 on its list of "TV's Top 100 Episodes of All Time". For its 65th anniversary,
TV Guide picked it as the fifth best episode of the 21st century. In 2021,
Los Angeles Times called it the best musical episode ever made.
Soundtrack An album including all 14 songs in the episode, with Christophe Beck's scores for three other
Buffy episodes, was released by
Rounder Records in September 2002 as season seven premiered. John Virant, president and chief executive of Rounder Records, told the
Los Angeles Times, "I remember watching the episode when it aired last October, and after it was over, I said to my wife, 'That's the best hour of TV I've ever seen. Someone should put that [soundtrack] out.' I inquired at Fox, just following up, and they said, 'Well, we tried, it didn't happen. If you want to take a run at it, feel free. The soundtrack received "stellar reviews".
AllMusic gives the album five out of five stars, stating that the music is "every bit as fun as the episode itself", praising the voices of Benson, Marsters and Head. Reviewer Melinda Hill states it is "a must-have for
Buffy fans, but it wouldn't be out of place in anyone's collection".
DVD releases In addition to featuring on the sixth season box set, "Once More, with Feeling" was individually released on DVD in
Region 2 format on April 14, 2003, the only episode to be individually released. In Region 1, the episode was released on the sixth season box set on May 25, 2004, over a year later than the Region 2 release.
Influence Since the musical episode of
Buffy aired, several other series have worked musical format into episodes, including
Scrubs, ("
My Musical") in 2007, ''
Grey's Anatomy ("Song Beneath the Song") in 2011, Batman: The Brave and the Bold, ("Mayhem of the Music Meister!") in 2009, and Star Trek: Strange New Worlds ("Subspace Rhapsody") in 2023. The musical television episode was declared a genre, a gimmick, according to Mary Williams at Salon.com, for series that had run out of interesting story lines and characters. Both Williams and Margaret Lyons at New York magazine, however, declared "Once More, with Feeling" the "gold standard" for musical episodes. Despite this, Whedon recognized the influence "Once More, with Feeling" has had on other shows, but denied that it was primarily responsible for the rise in musical television episodes or series such as Glee, citing the popularity of High School Musical instead. Director John McPhail cited "Once More, with Feeling" as an influence on his musical film Anna and the Apocalypse'' (2018). ==Public showings==