Apple One

Apple One was announced on September 15, 2020, during the Apple Event and later launched globally on October 30. Plans for a services bundle had been in development at Apple for years, as part of the company's efforts to increase its revenue from services and decrease its reliance on hardware sales. The subscription groups' premium services are provided by Apple in tiered packages. The three tiers offered are Individual, Family, and Premier, with all three providing access to Apple Music, Apple TV+, Apple Arcade, and iCloud storage (50 GB for Individual, 200 GB for Family, and 2TB for Premier). The Premier tier also includes Apple News+ and Apple Fitness+. Both family and premier packages allow family sharing for up to six accounts. At launch, the service cost $14.95/month for an Individual Plan, $19.95/month for a Family Plan, and $29.95/month for a Premier Plan. At these prices, a user who would intend to pay for each component service contained in the Individual bundle would save roughly $6 monthly by instead paying for Apple One at the Individual tier, while under the same premise, a Family tier subscriber would save $8 per month, and a Premier tier subscriber roughly $25 per month. At these prices, assuming the user intended to purchase the services separately, the Individual Plan saves users roughly $9 monthly, a Family Plan saves $11 monthly, and the Premier Plan saves $29 monthly. ==Price increases==

On October 24, 2022, Apple announced it would increase the prices of Apple One (along with Apple Music and Apple TV+) subscriptions in many regions. The Individual plan increased $2 to $16.95/month, the Family plan increased $3 to $22.95/month, and the Premier plan increased $3 to $32.95/month. At these prices, assuming the user intended to purchase the services separately, the Individual Plan saved users about $7 per month, the Family Plan saved $8 per month, and the Premier Plan saved $24 per month. On November 3, 2023, Apple announced it would increase the prices of Apple One subscriptions. The Individual plan increased $3 to $19.95/month, the Family plan increased $3 to $25.95/month The Premium Plan increased $5 to $37.95/month. Under the current pricing scheme, assuming the user intends to purchase services separately, the Individual Plan saves users roughly $9 monthly, the Family Plan saves $11 monthly, and the Premier Plan saves $29 monthly. ==Reception==

The Verge has compared the service to Amazon Prime, through its bundling of Amazon Prime Video and Amazon Music. Competitor Response Spotify has raised concerns that Apple may be exploiting a dominant position, claiming that Apple One puts competitors at a disadvantage as consumers are favoured for using Apple's own services over alternatives, due to Apple's control of the iOS platform. Spotify called on competition regulators to act, arguing that the practice should be considered anti-competitive and, as such, subject to restrictions and regulation. ==See also==