MarketMassive open online course
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Massive open online course

A massive open online course or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, many MOOCs provide interactive courses with user forums or social media discussions to support community interactions among students, professors, and teaching assistants (TAs), as well as immediate feedback to quick quizzes and assignments. MOOCs are a widely researched development in distance education, first introduced in 2008, that emerged as a popular mode of learning in 2012.

History
Precursors Before the Digital Age, distance learning appeared in the form of correspondence courses in the 1890s–1920s and later radio and television broadcast of courses and early forms of e-learning. Typically fewer than five percent of the students would complete a course. For example the Stanford Honors Cooperative Program, established in 1954, eventually offered video classes on-site at companies, at night, leading to a fully accredited Master's degree. This program was controversial because the companies paid double the normal tuition paid by full-time students. The 2000s saw changes in online, or e-learning and distance education, with increasing online presence, open learning opportunities, and the development of MOOCs. By 2010 audiences for the most popular college courses such as "Justice" with Michael J. Sandel and "Human Anatomy" with Marian Diamond were reaching millions. Early approaches The first MOOCs emerged from the open educational resources (OER) movement, which was sparked by MIT OpenCourseWare project. The OER movement was motivated from work by researchers who pointed out that class size and learning outcomes had no established connection. Here, Daniel Barwick's work is the most often-cited example. Within the OER movement, the Wikiversity was founded in 2006 and the first open course on the platform was organised in 2007. A ten-week course with more than 70 students was used to test the idea of making Wikiversity an open and free platform for education in the tradition of Scandinavian free adult education, Folk High School and the free school movement. The term MOOC was coined in 2008 by Dave Cormier of Thompson Rivers University in response to a course called Connectivism and Connective Knowledge (also known as CCK08). CCK08, which was led by George Siemens of Athabasca University and Stephen Downes of the National Research Council, consisted of 25 tuition-paying students in Extended Education at the University of Manitoba, as well as over 2200 online students from the general public who paid nothing. All course content was available through RSS feeds, and online students could participate through collaborative tools, including blog posts, threaded discussions in Moodle, and Second Life meetings. Stephen Downes considers these so-called cMOOCs to be more "creative and dynamic" than the current xMOOCs, which he believes "resemble television shows or digital textbooks". MOOCs from private, non-profit institutions emphasized prominent faculty members and expanded existing distance learning offerings (e.g., podcasts) into free and open online courses. Alongside the development of these open courses, other E-learning platforms emerged – such as Khan Academy, Peer-to-Peer University (P2PU), Udemy, and Alison – which are viewed as similar to MOOCs and work outside the university system or emphasize individual self-paced lessons. cMOOCs and xMOOCs As MOOCs developed with time, multiple conceptions of the platform seem to have emerged. Mostly two different types can be differentiated: those that emphasize a connectivist philosophy, and those that resemble more traditional courses. To distinguish the two, several early adopters of the platform proposed the terms "cMOOC" and "xMOOC". cMOOCs are based on principles from connectivist pedagogy indicating that material should be aggregated (rather than pre-selected), remixable, re-purposable, and feeding forward (i.e. evolving materials should be targeted at future learning). cMOOC instructional design approaches attempt to connect learners to each other to answer questions or collaborate on joint projects. This may include emphasizing collaborative development of the MOOC. Andrew Ravenscroft of the London Metropolitan University claimed that connectivist MOOCs better support collaborative dialogue and knowledge building. xMOOCs have a much more traditional course structure. They are characterized by a specified aim of completing the course obtaining certain knowledge certification of the subject matter. They are presented typically with a clearly specified syllabus of recorded lectures and self-test problems. However, some providers require paid subscriptions for acquiring graded materials and certificates. They employ elements of the original MOOC, but are, in some effect, branded IT platforms that offer content distribution partnerships to institutions. The instructor is the expert provider of knowledge, and student interactions are usually limited to asking for assistance and advising each other on difficult points. ==Equity and access==
Equity and access
Access to Massive Open Online Courses (MOOCs) remains uneven across global populations, affecting individuals such as those with limited literacy and those residing in rural or economically disadvantaged regions. Prototypes for audio-based MOOCs have been created to allow those with limited literacy to use MOOCs. == Emergence of MOOC providers ==
Emergence of MOOC providers
, suggested in 2013 that MOOCs were in the midst of a hype cycle, with expectations undergoing a wild swing. Since around the 2010's, the industry has an unusual structure, consisting of linked groups including MOOC providers, the larger non-profit sector, universities, related companies and venture capitalists. The Chronicle of Higher Education lists the major providers as the non-profits Khan Academy and edX, and the for-profits Udacity and Coursera. The larger non-profit organizations include the Bill & Melinda Gates Foundation, the MacArthur Foundation, the National Science Foundation, and the American Council on Education. University pioneers include Stanford, Harvard, MIT, the University of Pennsylvania, Caltech, the University of Texas at Austin, the University of California at Berkeley, and San Jose State University. The first of those courses was Introduction Into AI, launched by Sebastian Thrun and Peter Norvig. Enrollment quickly reached 160,000 students. The announcement was followed within weeks by the launch of two more MOOCs, by Andrew Ng and Jennifer Widom. Following the publicity and high enrollment numbers of these courses, Thrun started a company he named Udacity and Daphne Koller and Andrew Ng launched Coursera. In January 2013, Udacity launched its first MOOCs-for-credit, in collaboration with San Jose State University. In May 2013, the company announced the first entirely MOOC-based master's degree, a collaboration between Udacity, AT&T and the Georgia Institute of Technology, costing $7,000, a fraction of its normal tuition. Concerned about the commercialization of online education, in 2012 MIT created the not-for-profit MITx. The inaugural course, 6.002x, launched in March 2012. Harvard joined the group, renamed edX, that spring, and University of California, Berkeley joined in the summer. The initiative then added the University of Texas System, Wellesley College and Georgetown University. In September 2013, edX announced a partnership with Google to develop MOOC.org, a site for non-xConsortium groups to build and host courses. Google will work on the core platform development with edX partners. In addition, Google and edX will collaborate on research into how students learn and how technology can transform learning and teaching. MOOC.org will adopt Google's infrastructure. The Chinese Tsinghua University MOOC platform XuetangX.com (launched Oct. 2013) uses the Open edX platform. Before 2013, each MOOC tended to develop its own delivery platform. EdX in April 2013 joined with Stanford University, which previously had its own platform called Class2Go, to work on XBlock SDK, a joint open-source platform. It is available to the public under the AGPL open source license, which requires that all improvements to the platform be publicly posted and made available under the same license. Stanford Vice Provost John Mitchell said that the goal was to provide the "Linux of online learning". This is unlike companies such as Coursera that have developed their own platform. By November 2013, edX offered 94 courses from 29 institutions around the world. During its first 13 months of operation (ending March 2013), Coursera offered about 325 courses, with 30% in the sciences, 28% in arts and humanities, 23% in information technology, 13% in business and 6% in mathematics. Notable providers Emergence of innovative courses Early cMOOCs such as CCK08 and ds106 used innovative pedagogy (Connectivism), with distributed learning materials rather than a video-lecture format, and a focus on education and learning, and digital storytelling respectively In addition, some organisations operate their own MOOCs – including Google's Power Search. A range of courses have emerged; "There was a real question of whether this would work for humanities and social science", said Ng. However, psychology and philosophy courses are among Coursera's most popular. Student feedback and completion rates suggest that they are as successful as math and science courses even though the corresponding completion rates are lower. The course has been offered recurringly, and the top-performing students are admitted to a BSc and MSc program in Computer Science at the University of Helsinki. At a meeting on E-Learning and MOOCs, Jaakko Kurhila, Head of studies for University of Helsinki, Department of Computer Science, claimed that to date, there have been over 8000 participants in their MOOCs altogether. On June 18, 2012, Ali Lemus from Galileo University launched the first Latin American MOOC titled "Desarrollando Aplicaciones para iPhone y iPad" This MOOC is a Spanish remix of Stanford University's popular "CS 193P iPhone Application Development" and had 5,380 students enrolled. The technology used to host the MOOC was the Galileo Educational System platform (GES) which is based on the .LRN project. "Gender Through Comic Books" was a course taught by Ball State University's Christina Blanch on Instructure's Canvas Network, a MOOC platform launched in November 2012. The course used examples from comic books to teach academic concepts about gender and perceptions. In November 2012, the University of Miami launched its first high school MOOC as part of Global Academy, its online high school. The course became available for high school students preparing for the SAT Subject Test in biology. During the Spring 2013 semester, Cathy Davidson and Dan Ariely taught the "Surprise Endings: Social Science and Literature" a SPOC course taught in-person at Duke University and also as a MOOC, with students from Duke running the online discussions. In the UK of summer 2013, Physiopedia ran their first MOOC regarding Professional Ethics in collaboration with University of the Western Cape in South Africa. This was followed by a second course in 2014, Physiotherapy Management of Spinal Cord Injuries, which was accredited by the World Confederation of Physical Therapy and attracted approximately 4000 participants with a 40% completion rate. Physiopedia is the first provider of physiotherapy/physical therapy MOOCs, accessible to participants worldwide. In March 2013, Coursolve piloted a crowdsourced business strategy course for 100 organizations with the University of Virginia. A data science MOOC began in May 2013. In May 2013, Coursera announced free e-books for some courses in partnership with Chegg, an online textbook-rental company. Students would use Chegg's e-reader, which limits copying and printing and could use the book only while enrolled in the class. In June 2013, the University of North Carolina at Chapel Hill launched Skynet University, which offers MOOCs on introductory astronomy. Participants gain access to the university's global network of robotic telescopes, including those in the Chilean Andes and Australia. In July 2013 the University of Tasmania launched Understanding Dementia. The course had a completion rate of (39%), the course was recognized in the journal Nature. Startup Veduca launched the first MOOCs in Brazil, in partnership with the University of São Paulo in June 2013. The first two courses were Basic Physics, taught by Vanderlei Salvador Bagnato, and Probability and Statistics, taught by Melvin Cymbalista and André Leme Fleury. In the first two weeks following the launch at Polytechnic School of the University of São Paulo, more than 10,000 students enrolled. Startup Wedubox (finalist at MassChallenge 2013) launched the first MOOC in finance and third MOOC in Latam, the MOOC was created by Jorge Borrero (MBA Universidad de la Sabana) with the title "WACC and the cost of capital" it reached 2.500 students in Dec 2013 only 2 months after the launch. In January 2014, Georgia Institute of Technology partnered with Udacity and AT&T to launch their Online Master of Science in Computer Science (OMSCS). Priced at $7,000, OMSCS was the first MOOD (massive online open degree) (Master's degree) in computer science. In September 2014, the high street retailer, Marks & Spencer partnered up with University of Leeds to construct an MOOC business course "which will use case studies from the Company Archive alongside research from the University to show how innovation and people are key to business success. The course will be offered by the UK based MOOC platform, FutureLearn. On 16 March 2015, the University of Cape Town launched its first MOOC, Medicine and the Arts on the UK-led platform, Futurelearn. In July 2015, OpenClassrooms, jointly with IESA Multimedia, launched the first MOOC-based bachelor's degree in multimedia project management recognized by a French state. In January 2018, Brown University opened its first "game-ified" course on EdX. Titled Fantastic Places, Unhuman Humans: Exploring Humanity Through Literature by Professor James Egan. It featured a storyline and plot to help Leila, a lost humanoid wandering different worlds, in which a learner had to play mini games to advance through the course. The Pacific Open Learning Health Net, set up by the WHO in 2003, developed an online learning platform in 2004–05 for continuing development of health professionals. Courses were originally delivered by Moodle, but were looking more like other MOOCs by 2012. ==Instructor role and quality assurance==
Instructor role and quality assurance
The role of instructors in evaluating and shaping the quality of MOOCs has emerged as a significant concern, particularly within competency-based and open learning contexts. Although teachers acknowledge the importance of widely endorsed principles including learner autonomy, accessibility, and flexibility, their assessments tend to prioritize practical teaching experience and learner engagement over formalized evaluation frameworks. Participants highlighted the value of adaptive course structures, embedded support mechanisms, and interactive content as indicators of quality. However, there was limited awareness of or alignment with institutional quality assurance protocols. This study contributes to a broader understanding of instructional design and quality assurance in MOOCs by emphasizing the disconnect between top-down standards and bottom-up pedagogical practices. It suggests the need for a more integrated approach that incorporates instructors’ experiential knowledge into formal evaluation systems to enhance course effectiveness and instructional quality (Chang & Sun, 2025). ==Student experience and pedagogy==
Student experience and pedagogy
The learner base for MOOCs has grown substantially over the past decade, reflecting increasing global interest in flexible, online education. As of May 2025, Coursera, one of the largest MOOC platforms, reported more than 148 million registered learners worldwide, signifying a major expansion from its earlier count of 5 million users in 2013 (Infostride, 2025). This growth is attributed to factors such as the broadening of course offerings, the incorporation of micro-credentials, and partnerships with universities and industries. The evolving student experience increasingly emphasizes interactive content, real-world application, and personalized learning pathways, aligning with contemporary pedagogical practices in digital education. By June 2012, more than 1.5 million people had registered for classes through Coursera, Udacity or edX. As of 2013, the range of students registered appears to be broad, diverse and non-traditional, but concentrated among English-speakers in rich countries. By March 2013, Coursera alone had registered about 2.8 million learners. By October 2013, Coursera enrollment continued to surge, surpassing 5 million, while edX had independently reached 1.3 million. A course billed as "Asia's first MOOC" given by the Hong Kong University of Science and Technology through Coursera starting in April 2013 registered 17,000 students. About 60% were from "rich countries" with many of the rest from middle-income countries in Asia, South Africa, Brazil or Mexico. Fewer students enrolled from areas with more limited access to the internet, and students from the People's Republic of China may have been discouraged by Chinese government policies. Koller stated in May 2013 that a majority of the people taking Coursera courses had already earned college degrees. According to a Stanford University study of a more general group of students—"active learners," defined as those who participated beyond merely registering—64% of high school active learners were male, and 88% were male for undergraduate- and graduate-level courses. A study from Stanford University's Learning Analytics group identified four types of students: auditors, who watched video throughout the course but took few quizzes or exams; completers, who viewed most lectures and took part in most assessments; disengaged learners, who quickly dropped the course; and sampling learners, who might only occasionally watch lectures. They identified the following percentages in each group: Jonathan Haber focused on questions of what students are learning and student demographics. About half the students taking U.S. courses are from other countries and do not speak English as their first language. He found some courses to be meaningful, especially those addressing reading comprehension. Video lectures followed by multiple-choice questions can be challenging since they often ask the "right questions." Smaller discussion boards paradoxically offer the best conversations. Larger discussions can be "really, really thoughtful and really, really misguided," with long threads sometimes devolving into rehashes or "the same old stale left/right debate." MIT and Stanford University offered initial MOOCs in Computer Science and Electrical Engineering. Since engineering courses require prerequisites, upper-level engineering courses were initially absent from MOOC platforms. However, by 2015, several universities were offering both undergraduate and advanced-level engineering courses. Educator experience In 2013, the Chronicle of Higher Education surveyed 103 professors who had taught MOOCs. "Typically a professor spent over 100 hours on his MOOC before it even started, by recording online lecture videos and doing other preparation", though some instructors' pre-class preparation was "a few dozen hours". The professors then spent 8–10 hours per week on the course, including participation in discussion forums. Unlike traditional courses, MOOCs require additional skills, provided by videographers, instructional designers, IT specialists and platform specialists. Georgia Tech professor Karen Head reports that 19 people work on their MOOCs and that more are needed. The platforms have availability requirements similar to media/content sharing websites, due to the large number of enrollees. MOOCs typically use cloud computing and are often created with authoring systems. Authoring tools for the creation of MOOCs are specialized packages of educational software like Elicitus, IMC Content Studio and Lectora that are easy-to-use and support e-learning standards like SCORM and AICC. Instructional design {{External media | width = 210px | float = right Many MOOCs use video lectures, employing the old form of teaching (lecturing) using a new technology. Thrun testified before the President’s Council of Advisors on Science and Technology (PCAST) that MOOC "courses are 'designed to be challenges,' not lectures, and the amount of data generated from these assessments can be evaluated 'massively using machine learning' at work behind the scenes. This approach, he said, dispels 'the medieval set of myths' guiding teacher efficacy and student outcomes, and replaces it with evidence-based, 'modern, data-driven' educational methodologies that may be the instruments responsible for a 'fundamental transformation of education' itself". Some view the videos and other material produced by the MOOC as the next form of the textbook. "MOOC is the new textbook", according to David Finegold of Rutgers University. A study of edX student habits found that certificate-earning students generally stop watching videos longer than 6 to 9 minutes. They viewed the first 4.4 minutes (median) of 12- to 15-minute videos. Some traditional schools blend online and offline learning, sometimes called flipped classrooms. Students watch lectures online at home and work on projects and interact with faculty while in class. Such hybrids can even improve student performance in traditional in-person classes. One fall 2012 test by San Jose State and edX found that incorporating content from an online course into a for-credit campus-based course increased pass rates to 91% from as low as 55% without the online component. "We do not recommend selecting an online-only experience over a blended learning experience", says Coursera's Andrew Ng. So-called connectivist MOOCs rely on the former approach; broadcast MOOCs rely more on the latter. This marks a key distinction between cMOOCs where the 'C' stands for 'connectivist', and xMOOCs where the x stands for extended (as in TEDx, edX) and represents that the MOOC is designed to be in addition to something else (university courses for example). Assessment can be the most difficult activity to conduct online, and online assessments can be quite different from the brick-and-mortar version. Special attention has been devoted to proctoring and cheating. Peer review is often based upon sample answers or rubrics, which guide the grader on how many points to award different answers. These rubrics cannot be as complex for peer grading as for teaching assistants. Students are expected to learn via grading others and become more engaged with the course. Research by Kop and Fournier highlighted as major challenges the lack of social presence and the high level of autonomy required. Techniques for maintaining connection with students include adding audio comments on assignments instead of writing them, participating with students in the discussion forums, asking brief questions in the middle of the lecture, updating weekly videos about the course and sending congratulatory emails on prior accomplishments to students who are slightly behind. A. J. Jacobs in an op-ed in The New York Times graded his experience in 11 MOOC classes overall as a "B". He rated his professors as '"B+", despite "a couple of clunkers", even comparing them to pop stars and "A-list celebrity professors". Nevertheless, he rated teacher-to-student interaction as a "D" since he had almost no contact with the professors. The highest-rated ("A") aspect of Jacobs' experience was the ability to watch videos at any time. Student-to-student interaction and assignments both received "B−". Study groups that did not meet, trolls on message boards and the relative slowness of online vs. personal conversations lowered that rating. Assignments included multiple-choice quizzes and exams as well as essays and projects. He found the multiple-choice tests stressful and peer-graded essays painful. He completed only 2 of the 11 classes. == Industry ==
Industry
MOOCs are widely seen as a major part of a larger disruptive innovation taking place in higher education. In particular, the many services offered under traditional university business models are predicted to become unbundled and sold to students individually or in newly formed bundles. These services include research, curriculum design, content generation (such as textbooks), teaching, assessment and certification (such as granting degrees) and student placement. MOOCs threaten existing business models by potentially selling teaching, assessment, or placement separately from the current package of services. Former President Barack Obama cited recent developments, including the online learning innovations at Carnegie Mellon University, Arizona State University and Georgia Institute of Technology, as having potential to reduce the rising costs of higher education. James Mazoue, Director of Online Programs at Wayne State University describes one possible innovation: But how universities will benefit by "giving our product away free online" is unclear. are applied vary. Fee opportunities In the freemium business model, the basic product – the course content – is given away free. "Charging for content would be a tragedy", said Andrew Ng. But "premium" services such as certification or placement would be charged a fee – however financial aids are given in some cases. Course developers could charge licensing fees for educational institutions that use its materials. Introductory or "gateway" courses and some remedial courses may earn the most fees. Free introductory courses may attract new students to follow-on fee-charging classes. Blended courses supplement MOOC material with face-to-face instruction. Providers can charge employers for recruiting its students. Students may be able to pay to take a proctored exam to earn transfer credit at a degree-granting university, or for certificates of completion. Coursera found that students who paid $30 to $90 were substantially more likely to finish the course. The fee was ostensibly for the company's identity-verification program, which confirms that they took and passed a course. The University of Wisconsin offered multiple, competency-based bachelor's and master's degrees starting Fall 2013, the first public university to do so on a system-wide basis. The university encouraged students to take online-courses such as MOOCs and complete assessment tests at the university to receive credit. Colorado State University-Global Campus received no applications in the year after they offered the option. Academic Partnerships is a company that helps public universities move their courses online. According to its chairman, Randy Best, "We started it, frankly, as a campaign to grow enrollment. But 72 to 84 percent of those who did the first course came back and paid to take the second course." While Coursera takes a larger cut of any revenue generated – but requires no minimum payment – the not-for-profit edX has a minimum required payment from course providers, but takes a smaller cut of any revenues, tied to the amount of support required for each course. == Benefits ==
Benefits
Improving access to higher education MOOCs are regarded by many as an important tool to widen access to higher education (HE) for millions of people, including those in the developing world, and ultimately enhance their quality of life. MOOCs may be regarded as contributing to the democratisation of HE, not only locally or regionally but globally as well. MOOCs can help democratise content and make knowledge reachable for everyone. Students are able to access complete courses offered by universities all over the world, something previously unattainable. With the availability of affordable technologies, MOOCs increase access to an extraordinary number of courses offered by world-renowned institutions and teachers. Providing an affordable alternative to formal education The costs of tertiary education continue to increase because institutions tend to bundle too many services. With MOOCs, some of these services can be transferred to other suitable players in the public or private sector. MOOCs are for large numbers of participants, can be accessed by anyone anywhere as long as they have an Internet connection, are open to everyone without entry qualifications and offer a full/complete course experience online for free. ==Criticisms and challenges==
Criticisms and challenges
MOOCs have received a significant amount of criticism, especially during the early 2010s when it received a significant amount of hype among educators. Certification and credentialing MOOCs frequently offer digital certificates, specializations, and so-called "micro-credentials" upon successful completion of course requirements. However, the value of such credentials within labor markets remains a subject of debate, particularly when compared to traditional educational qualifications. In 2020, respondents who used the Mechanical Turk crowdsourcing service preferred freelance web developers with traditional degrees over a MOOC credential. The experience of English language learners in MOOCs Language of instruction is one of the major barriers that English-language learners (ELLs) face in MOOCs. In recent estimates, almost 75% of MOOC courses are presented in the English language, however, native English speakers are a minority among the world's population. This issue is mitigated by the increasing popularity of English as a global language, and therefore has more second language speakers than any other language in the world. This barrier has encouraged content developers and other MOOC stakeholders to develop content in other popular languages to increase MOOC access. However, research studies show that some ELLs prefer to take MOOCs in English, despite the language challenges, as it promotes their goals of economic, social, and geographic mobility. This emphasizes the need to not only provide MOOC content in other languages, but also to develop English-language interventions for ELLs who participate in English MOOCs. Areas that ELLs particularly struggle with in English MOOCs include MOOC content without corresponding visual supporting materials (e.g., an instructor narrating instruction without text support in the background), or their hesitation to participate in MOOC discussion forums. Active participation in MOOC discussion forums has been found to improve students grades, their engagement, and leads to lower dropout rates, however, ELLs are more likely to be spectators than active contributors in discussion forums. As expected, English as the language of communication poses both linguistic and cultural challenges for ELLs, and they may not be confident in their English language communication abilities. Discussion forums may also be an uncomfortable means of communication especially for ELLs from Confucian cultures, where disagreement and arguing one’s points are often viewed as confrontational, and harmony is promoted. Therefore, while ELLs may be perceived as being uninterested in participating, research studies show that they do not show the same hesitation in face to face discourse. Finally, ELLs may come from high power distance cultures, where teachers are regarded as authority figures, and the culture of back and forth conversations between teachers and students is not a cultural norm. As a result, discussion forums with active participation from the instructors may cause discomfort and prevent participation of students from such cultures. ==Curation==
Curation
Open Culture, not affiliated with Stanford University, founded in 2006 by Dan Coleman, the Director and Associate Dean of Stanford University's Continuing Education Program, aggregates and curates free MOOCs, as well as free cultural and educational media. C. Berman, of the University of Illinois at Urbana-Champaign, found the website difficult to navigate, with links "hidden" in articles, and the right side lists, clunky and long. == See also ==
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