Broadcasting The term also refers to a growing trend in which individuals or groups may purchase radio or television airtime, much like
infomercials, to broadcast content promoting the payer's interests. While these types of shows are typically shows that have little sponsor support and have no substantiated audience, some major program producers do purchase airtime to "clear" their programs in certain major markets. This type of format is particularly common among religious broadcasters (
televangelism), where the related term
pay-for-pray is used.
Music industry The term also refers to a growing trend, where venue owners charge an up-front fee to performing artists for the use of their facilities. The practice began in
Los Angeles, California, during the 1980s. It has become common in many U.S. cities at low-turnout all-ages shows where performers are required to guarantee a minimum attendance through pre-show ticket sales. Pay-to-play gigs are a contentious practice in the UK, and some of the largest pay-to-play gig organisers have generated large amounts of discussion and criticism. The term pay-to-play was also used as the title to
a song by the band
Nirvana (later renamed to "Stay Away"). The refrain referred to the practice of a band or their record label paying radio stations to put a song into
heavy rotation. The phrase is also the title to a song by the band
Cringer, in which they denounce the practice.
Music Supervision is a booming field in the music industry, whose professionals place music in many kinds of film, television, commercial, web-based and other live and recorded media cues. While some music supervisors are paid only by their employer or per-project, some companies use a pay-to-play model wherein artists pay to submit tracks for consideration to a variety of media concerns, only to have to pay the
Music Supervision intermediary again at a cost of half of its earning for the track placement should it win a placement.
Online gaming The term is also used as slang to refer to Internet services that require that users pay to use them. Usually, it refers to
MMORPGs, where players must pay to maintain a playing account, as is the case with
Eve Online or
World of Warcraft. This is in contrast to
free-to-play games. Many formerly pay-to-play MMORPGs have switched to a free-to-play model, including
EverQuest,
Star Wars: The Old Republic,
Aion: The Tower of Eternity, and
The Lord of the Rings Online. The game
RuneScape features both free accounts for no money or pay-to-play accounts, with a much larger list of features. The term may also refer to something like the online game
Habbo Hotel, where there are games inside the game, which you may pay-to-play to join into a game whilst it is in progress.
Stand-up comedy In a pay-to-play gig, the performer will either pay the promoter some money to be allowed to perform at the show, or will have to offer some in-kind payment. In a conventional comedy club, the promoter will pay the acts for their performance, and will raise the money to stage the gig by charging the audience. Some clubs offer
open mic slots, where newer acts are allowed to learn the craft, unpaid; this is not the same as pay-to-play. Many comedians are against pay-to-play schemes, which they consider exploitative. Pay-to-play was cited as a cause of major damage to the quality of the New York comedy scene. In economic terms, a pay-to-play strategy elevates those people who can afford to perform for nothing, or can afford to pay for their stage-time, which has nothing to do with their quality as an act. The pay-to-play promoter is able to profit from the goodwill and desire to perform of the acts, while discouraging appearances by those who cannot afford to perform without payment. In some shows, the performer is asked to bring a certain number of paying audience members. As a payment-in-kind policy, this has caused similar controversy to pay-to-play. A show where the acts are obliged to bring the audience is called a
bringer. and may be
self-victimization. ==In engineering, design, and construction==