Minaj released a lyric music video for the song in early November 2014, premiering close to the 25th anniversary of the
fall of the Berlin Wall, with visualisations inspired by the
Nazi Regime and the work of
Leni Riefenstahl. There was immediate backlash from fans, calling the video
anti-semitic and insensitive. Many fans expressed their outrage on social media websites like
Twitter and
Tumblr.
BuzzFeed detailed the video, created by Jeff Osborne: "Nicki is depicted as a powerful military leader in charge of an army that look suspiciously like a bunch
SS officers. Red flags that feature a distorted,
swastika-looking version of her initials are featured throughout the video. There's a
Nuremberg-esque parking lot for her tanks. And her soldiers are shown wearing
Nazi-esque
armbands." Osborne was inspired by conspiracy theorist
Alex Jones in his creation of the video.
Gawker pointed out that although Minaj is not the first entertainer to derive inspiration from Nazi imagery, "generally artists have refrained from using comparisons to
Hitler's regime as a compliment." Guest-rapper Drake, who is
Jewish, was also criticized for his involvement in the video. Minaj later issued a statement on the video via her Twitter account, "I didn't come up with the concept, but I'm very sorry and take full responsibility if it has offended anyone. I'd never condone
Nazism in my art," also citing that her producer is Jewish. The artist behind the video, Jeff Osborne, refused to apologize for the video, confirming that the imagery used was indeed inspired by Nazism: "...if my work is misinterpreted because it's not a sappy tearjerker, sorry I'm not sorry." Neither Nicki Minaj nor Osborne responded to criticism that the video was released on the anniversary of
Kristallnacht. Nicki Minaj tweeted that Osborne was influenced by the
Metalocalypse Dethklok music video for "The Gears" as well as
Sin City when creating the music video. Brandon Small, creator of
Metalocalypse responded to the comparison, stating that "They seem to be confused about art" before deconstructing the meaning behind both videos. He also added that he does not believe Nicki Minaj had poor intentions. ==Music video==