Oofos

OOFOS was founded in 2011 by a team of footwear industry veterans that included Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett. In June 2025, the company began opening retail stores in the US. == Products and technology==

OOFOS manufactures recovery sandals and shoes designed to help lessen the stress on joints. The company markets OOfoam, foam technology designed to absorb impacts and help wearers feel better post performance. The foam is used to manufacture a variety of men's and women's styles, including sandals, shoes, clogs and slippers. == Advertising ==

In 2020, former NFL and MLB star Deion Sanders became an OOFOS brand ambassador. Sanders credited his OOFOS shoes with helping with the lingering pain he felt from his years as a pro athlete. In 2018, Smith had suffered a near career-ending injury, and credited OOFOS shoes for helping with his recovery. As of September 2022, OOFOS was also the official recovery shoe for the LA Raiders. Other partnerships have included USA Gymnastics, athletic company EXOS, the NWHL, and the U.S. Ski & Snowboard team. ==Philanthropy==

In 2015, OOFOS launched Project Pink to support breast cancer research, after Duncan Finigan, OOFOS' global head of brand management and marketing, was diagnosed with breast cancer. The company reportedly donates a percentage of its proceeds to breast cancer research. ==References==