Oracle's first
customer relationship management (CRM) product, Oracle CRM, was released in 1998. The product suite was later named Oracle Cloud CX. By 2021, Oracle CX had been combined with Oracle Data Cloud and became Oracle Advertising and Customer Experience (CX). In 2006, Oracle purchased
Siebel Systems, and later expanded its Siebel CRM software, and
on-premises tool, with its SaaS product, Oracle CRM on Demand. In 2012, the company acquired
RightNow Technologies, and Eloqua. These acquisitions allowed Oracle to develop a suite of CX cloud-based software. and
TOA Technologies for field service in 2014, added more CX cloud-based capabilities. TOA provides end-to-end service tracking for employees and contractors working out in the field, and BigMachines focuses on sales processes. The applications access first-party data from a company's commerce cloud and combine it with third-party data from the Oracle Data Cloud (now Oracle Advertising) to give companies insights into customer behavior and purchasing decisions. In September 2019, Oracle released CX cloud application updates that included digital assistants for sales, service, and marketing teams; integration with Oracle DataFox; and capabilities for telecom and media customers, financial services customers, and public sector customers. In October 2019, the company acquired
CrowdTwist, a
customer loyalty platform, and merged it with Oracle's CX cloud. In March 2021,
Red Bull Racing chose Oracle as its official
cloud infrastructure partner. Under the partnership, Red Bull Racing uses Oracle's CX applications to give fans access to racing statistics and metrics. In 2022, the team name changed to Oracle Red Bull Racing. In May 2021, Oracle released in-game measurement within Oracle Moat Measurement. It allows companies to measure the effectiveness of ads that appear in 3D video games. == Applications ==