In 1969, Muhammad Ayub was approached by members of two local
bhangra bands –
Bhujhangy Group and Anari Sangeet Party – to record their performances, and the success of the following recordings led him to establish the label. The label was founded in 1970 by Muhammad Ayub, Abdul Ghani and his son Dr Abdul Mohsin Mian. Muhammad Ayub had previously owned a record store with Abdul Ghani importing Indian and Pakistani music into the United Kingdom. The label was founded in 1970 by Muhammad in
Balsall Heath. OSA went onto become a leading influence on the
Desi music scene, importing, promoting and producing music from the
Indian subcontinent as well as nurturing talent among the young
Desi diaspora. It remained at its Balsall Heath site until 2017 Now,
Universal Music Group (UMG) acquired the catalog of Oriental Star Agencies (OSA), a UK-based South Asian record label, in January 2024 ==References==