is derived from a Japanese term for another person's house or family (
お宅, ). The word can be used
metaphorically as a part of
honorific speech in Japanese, as a
second-person pronoun. In this usage, its literal translation is "you". It is associated with some dialects of
Western Japanese and with
housewives, and is less direct and more distant than intimate pronouns, such as
anata, and masculine pronouns, such as
kimi and
omae. The origin of the pronoun's use among 1980s manga and anime fans is unclear. Science fiction fans were using
otaku to address owners of books by the late 1960s (in a sense of "Do[es] [your home] own this book?"). Social critic
Eiji Ōtsuka posits that
otaku was used because it allowed people meeting for the first time, such as at a
convention, to interact from a comfortable distance. One theory posits that
otaku was popularized as a pronoun by science fiction author
Motoko Arai in a 1981 essay in
Variety magazine, and another posits that it was popularized by fans of anime studio
Gainax, some of whose founders came from
Tottori Prefecture in western Japan (where
otaku is commonly used). The pronoun was also used in the popular anime
Macross, first aired in 1982, by the characters
Hikaru Ichijyo and
Lynn Minmay, who address each other as
otaku until they get to know each other better. first appeared in public discourse in the 1980s, through the work of humorist and essayist
Akio Nakamori. His 1983 series , printed in the
lolicon magazine
Manga Burikko, applied the term as pejorative for "unpleasant" fans, attacking their supposed poor fashion sense and physical appearance in particular. Nakamori was particularly critical of "manga maniacs" drawn to cute girl characters, and explained his label
otaku as the term of address used between junior high school kids at manga and anime conventions. In 1989, the case of
Tsutomu Miyazaki, "The Otaku Murderer", brought the fandom, very negatively, to national attention. Miyazaki, who randomly chose and murdered four girls, had a collection of 5,763 video tapes, some containing anime and
slasher films that were found interspersed with videos and pictures of his victims. Later that year, the contemporary knowledge magazine
Bessatsu Takarajima dedicated its 104th issue to the topic of otaku. It was called and delved into the subculture of otaku with 19 articles by otaku insiders, among them Akio Nakamori. This publication has been claimed by scholar Rudyard Pesimo to have popularized the term. ==Usage==