Fellow department store shopgirls and roommates Gerry March, Connie Blair and Franky Daniels take different paths in
New York City but all seek to marry wealthy men. Connie pursues an affair with David Jardine, the youngest son of the store's owner. Franky meets the slick-talking Marty Sanderson when he comes into the store to buy $500 worth of blankets. However, when he comes to meet Franky, he makes advances toward Gerry instead. Gerry has been constantly courted by the dashing Tony Jardine, the older son of the store owner. He is used to having his way, but when he invites only Gerry to visit his estate, Gerry, who believes that virtue will be her only reward, rebuffs Tony and intimates that he is childish. Franky falls in love with Marty, who spoils her with diamonds and silk. Gerry is suspicious, especially when she finds them both drunk. The girls do not know that Sanderson is the leader of a
criminal gang that steals from department stores such as the one where the women work. The police arrive to apprehend Franky, believing that she is a member of the gang, but she knows nothing of it. Connie is very happy with David and intends to marry him. However, she reads in the newspaper that David intends to marry the high-society Evelyn Woodforth. She listens to the wedding reception as it is broadcast on the radio and ingests poison in a suicide attempt. Gerry finds her and then asks Tony to persuade David to leave the reception to visit Connie. In a contentious conversation, Tony forces David to visit Connie, a selfless act that attracts Gerry and convinces her that Tony is a good man. However, despite David's visit, Connie dies. ==Cast==