MarketOutside (company)
Company Profile

Outside (company)

Outside Inc., formerly called Pocket Outdoor Media until February 2021, is an American company focused on sports and recreation, fitness and nutrition. It has various ventures such as Outside magazine, Outside TV, the Gaia GPS and Trailforks trail mapping apps, Climbing magazine, Peloton magazine, Rock & Ice magazine, Women's Running magazine and Yoga Journal. The company is headquartered in Boulder, Colorado.

Overview and history
As Pocket Outdoor Media, the company received Series A venture capital financing from Jazz Venture Partners, Next Ventures, and Zone 5 Ventures, and announced the funding together with the acquisition of three divisions of Active Interest Media in June 2020. • Roam Media, an online education brand, purchased in November 2021 The company offers a monthly subscription service called Outside+ for bundled access to several of its websites, use of its mobile app navigation services, event discounts, and sports training programs. == Brands and operations ==
Brands and operations
Brands owned by the company include • Fastest Known Time (FKT), an outdoor sports speed record tracking website (purchased in March 2022) • Inkwell Media, a marketing agency (purchased in November 2021) • Outside Shop outdoor-related product sales website (purchased as the Cairn subscription box service and renamed in April 2021) • Brands acquired via the purchase of Outside Integrated Media in February 2021: • Outside magazine • Outside TV television network (launched in 2010) • Peloton magazine, the athleteReg sporting events organizing service and mobile app, and the Gaia GPS trail mapping mobile app (purchased in February 2021 separately from the purchase of Outside Integrated Media) • Paleo magazine (purchased in November 2020) • Yoga Journal, Vegetarian Times, Ski, Climbing, Backpacker, Oxygen, Clean Eating, Better Nutrition, Muscle & Performance and NatuRx magazines • Other "Outside" branded operations • Outside Books (book publishing) • Outside Events Cycling Series (cycling event program) • Outside Learn (online education) Discontinued and divested brands: • PodiumRunner, a defunct running magazine shut down in March 2022 (already owned by Pocket Outdoor Media prior to the June 2020 purchases from Active Interest Media) == External links ==
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